AutoBeta(AutoBeta.net)06/04 Report--

According to 36 krypton reports, Xiaomi Automobile announced a number of high-level job adjustments. Among them, Huang Zhenyu, vice president of automobile department, concurrently serves as general manager of supply chain department of automobile department, replacing Li Xiaoshuang, vice president of Xiaomi automobile department who was previously in charge of supply chain. The latter will also serve as general manager of marketing department of automobile department. Both of them report to Lei Jun, CEO of automobile department. In addition, Qin Zhifan served as Deputy General Manager of Marketing Department of Automobile Department and reported to Li Xiaoshuang.

So far, Xiaomi car officials have not responded to this personnel change.

It is reported that Huang Zhenyu is a general recruited by Xiaomi from the auto parts industry. He previously served as vice president of Magna China, a global supplier. During his tenure, he participated in the production of the first model of Beiqi New Energy and Magna joint venture cooperation, with rich experience in supply chain control. After Huang Zhenyu took over the supply chain business, Li Xiaoshuang, vice president of Xiaomi Automobile Department, shifted his focus to the market direction. Li Xiaoshuang was once the general manager of Xiaomi Group's household appliances department, Qin Zhifan was also an early employee of Xiaomi, both of whom were in the 17-member core team of Xiaomi Automobile.

In fact, since entering 2023, Xiaomi's senior management team has undergone several changes. Previously, Xiaomi Automobile had introduced Zhou Wei, the head of marketing from GM Wuling, who built the explosive "Shenche" Wuling Hongguang MINIE V during his tenure, but Zhou left the position in February this year after only about seven months in the position. In addition, on May 24, the media reported that Wen Fei, general manager of the Great Wall Motor Oura Salon brand, left his post. It was reported that Wen Fei took over Zhou Wei's position after leaving or joining Xiaomi Automobile. However, it is reported that Xiaomi eventually handed over its market business to Xiaomi's old employees instead of Wen Fei.

Before this, Xiaomi Automobile also introduced Li Tianyuan, the former BMW i brand appearance designer, and Yu Liguo, the former president of Beiqi Jihu, who took over the product department in September last year, served as vice president of Xiaomi Automobile and political commissar of Xiaomi Automobile Beijing Headquarters, responsible for coordinating the comprehensive management of Xiaomi Automobile and promoting special business. In addition, Hu Zhengnan, former president of Geely Research Institute, is also participating in Xiaomi Automobile as a senior consultant, becoming Lei Jun's right-hand man to build cars.

On March 30,2021, Xiaomi Group officially announced the car building. Lei Jun, founder, chairman and CEO of Xiaomi Group at that time, was full of confidence in building the car and vowed: "I decided to lead the team myself. This will be the last major entrepreneurial project in my life. I am willing to bet on all the achievements accumulated in my life and all my reputation to fight for Xiaomi Automobile!" Since then, Lei Jun revealed that Xiaomi car building as the last major entrepreneurial project in his life, he has 1/2 time to invest in car building.

According to the plan, Xiaomi's first model will be officially mass-produced in the first half of next year. At present, Xiaomi Automobile is making intensive preparations for the mass production of new cars. In March this year, Lei Jun said to the outside world that Xiaomi has made more progress than expected and has successfully completed the winter test. It is expected that the first model will be a sedan model in the first half of next year. There are two versions to choose from, among which the price of the "ordinary version" model is 300,000 - 350,000, and the price of the "more advanced version" model is about 350,000 - 400,000. In addition, Xiaomi Group in the first quarter earnings conference call, Xiaomi President Lu Weibing in an interview said, Car-building business will be carried out according to the original plan, In the time schedule will meet or slightly exceed expectations.

Although there are a lot of doubts about Xiaomi car building, Lei Jun still vowed that Xiaomi car building future goal is to strive for 15-20 years into the world's top five, and short-term is currently in 2024 into the industry's first camp. No matter how ambitious the goal is, it is more important for Xiaomi cars to build cars first.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat