AutoBeta(AutoBeta.net)06/06 Report--

On June 6th, a certified Weibo named "equation Leopard" was unveiled, and the IP is owned by Guangdong Province. Judging from various revelations, "equation Leopard" may be the official name for the "F brand" that BYD plans to launch this year, of course, it is only speculation at present, and whether this is the case in the end will need to be further confirmed by the authorities.

As of press time, the Weibo had not released any news.

In August last year, BYD applied to register a trademark called "equation Leopard". At the end of May this year, Tianyan check information showed that Shenzhen BYD Automotive Research and Development Co., Ltd., a subsidiary of BYD Automobile Research and Development, had changed its industrial and commercial name to Shenzhen equation Leopard Automobile sales Co., Ltd., which is 100% owned by BYD Co., Ltd. At that time, it was speculated that the pinyin initials of "equation Leopard" were also F, so it was speculated that the Chinese name or name of the F brand was "equation Leopard", but BYD officials did not respond to the news.

On November 16 last year, at the event of "BYD's 3 millionth new energy vehicle off the line", BYD Chairman Wang Chuanfu brought the big news that a highly professional and personalized brand would be launched in 2023. At that time, Wang Chuanfu said that the birth of the new brand stems from BYD's deep insight into the development of the automobile industry and the consumption trend of users, as well as BYD's bold breakthrough in its own positioning.

In February this year, media reported that BYD's professional personalized new brand internal code name "F brand" positioning will be between looking up and momentum, covering sports cars, off-road, sedan cars and other categories. According to informed sources, the overall price positioning of the brand will target luxury brands such as BBA, focusing on multi-category, unique professional-grade new energy models. Among them, the first product will focus on the off-road field, and the overall performance of the standard Mercedes-Benz G will be launched this year.

On March 31st, the latest road test photos of the first model of BYD's "F brand" (internal code name "SF") were also exposed online. the new car will be the first model of BYD F brand, built on a new new energy off-road platform. BYD F brand is expected to be officially launched in June, the price of the model will be pre-sold in the second half of the year, and the new car will focus on a market of 40-600000 yuan in the future. Then at the Shanghai Auto Show in April, Li Yunfei, general manager of BYD Brand and Public Relations, made it clear in an interview that the BYD F brand will focus on a market of 60-800000 yuan and delivery is expected to begin in the fourth quarter.

According to the official website, at present, BYD has three major brands: BYD, Teng Teng and Wang Wang. With the arrival of the "F brand", BYD will be jointly responsible for the five major products of Dynasty, Ocean, Teng Teng, high-end look up to the brand and the new F brand. The price of the products will go up to millions of luxury, down to 100000 yuan. Among them, brand F may have a total coverage of 300000 to more than one million yuan in the luxury new energy vehicle market with Teng Teng and Wang Wang.

Official data show that from January to May in 2023, BYD sold 1.0026 million new energy vehicles, an increase of 97.63% over the same period last year. In other words, BYD sold more than 1 million vehicles in the first five months of this year, more than half of last year's (1.8635 million). According to the previous expectation disclosed by BYD Chairman Wang Chuanfu, BYD's annual sales target for this year is 3 million. It means that BYD has achieved 33.42% of its annual sales target in May. According to the current development trend, it is not difficult for BYD to achieve its 3 million-year sales target this year.

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