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Recently, a Weibo certified car blogger named "Jianwen senior" posted a screenshot of the contents of a complaint letter to Changan, sparking heated discussion among netizens.

According to the screenshot, the title of the complaint letter is to protect the entity enterprises of small and medium-sized auto parts without delay, and the content of the letter is addressed to the Changan Automobile Purchasing Department. According to the picture: on March 28 this year, the Changan Automobile Purchasing Department issued a "letter to supplier partners based on survival, strategy, competition, customer-joint response -" in which it informed and announced that 10% of the supplier's loan would be deducted directly. in order to deal with the unsalable part of the car market caused by the price reduction of some car companies. The complaint letter pointed out that this practice will cause a large number of Chinese automobile manufacturing supporting enterprises in dire straits, or even close down! Hope that Changan Automobile Purchasing Department will be considerate of others, long-term consideration, immediately adjust the plan!

In response to the complaint letter circulated on the Internet, the media called a number of Changan automobile suppliers in Chongqing to learn about the situation, and the responses were different. Some suppliers said that there was indeed a deduction of payment, but the amount of deduction was not as much as 10%. Other suppliers have also told the media that there is no Changan Automobile withholding the payment, and recently they have not heard of any peers who have sent a public letter to Changan to protest.

On June 6, Jian Wen, a senior student, posted a supplement to the incident of Changan's complaint letter on its Weibo, along with a letter to supplier partners from Changan on March 28, as mentioned in the previous complaint letter. According to the contents of the letter, it is mainly related to the 2023 target, Chang'an mutually beneficial win-win policy and bookkeeping arrangements. Among them, it is mentioned in the 2023 annual target that all suppliers will comprehensively reduce costs by 10% from all aspects of the value chain, and work together to face customers.

Today, Changan Automobile issued a public statement on the online "complaint letter to Changan Automobile Purchasing Department". According to the content, Changan Automobile has never received a "letter" from any supplier. Changan Automobile has reported to the public security organs about the defamation of goodwill involved in the letter, which is under further investigation and handling. At the same time, the official also said that it firmly opposes any form of defamation of goodwill, will take corresponding measures according to the follow-up investigation, and reserves the right to resort to law.

It is worth noting that after entering 2023, the "price war" launched by the automobile industry may not be a winner for the automobile industry chain. After Tesla fired the first shot at the big price reduction in January this year, some car companies followed suit to cut prices. In March, Hubei launched the automobile consumption subsidy policy, which pushed the price war to a high point. In this context, Changan Automobile has also had to make a big price reduction on its Deep Blue brand models.

On March 10, Changan Automobile launched a time-limited subsidy for Changan Deep Blue SL03 models, with a straight drop of 22000 yuan. On April 10, Changan Deep Blue brand launched a number of preferential subsidy policies on the grounds of brand anniversary celebrations. after subsidy, the price of Changan Deep Blue SL03 is 149900 yuan. It is understood that Changan Deep Blue SL03 launched on July 25 last year, the new car positioning medium-sized cars, a total of four models, the price range is 16.89-699900 yuan.

Of course, a "price war" is good for consumers, but for car companies, price cuts also mean that profit margins are compressed. According to the financial data released by Changan Automobile, Changan Automobile's profit level fell 34.75% in the first quarter of this year compared with the same period last year. Data show that Changan Automobile's revenue in the first quarter was 34.556 billion yuan, down 0.06% from the same period last year. The net profit was 6.97 billion yuan, an increase of 53.65% over the same period last year. It should be noted that the source of this growth is that Changan included its new energy brand Deep Blue Automobile in the report, which generated an investment income of 5.02 billion yuan, in addition to 437 million yuan from government subsidies. If you remove these two pieces of growth, Changan Automobile deducted non-net profit of 1.481 billion yuan in the first quarter.

In fact, the outbreak of price war will have a certain impact on the profitability of the entire automobile value chain, and the impact of different enterprises and different brands may be different. How to deal with it, this still depends on the actual situation of your own enterprise. For the online Changan car deduction of 10% of the matter, some industry insiders pointed out: suppliers to cooperate with the mainframe factory price reduction in the automotive industry is not uncommon. Under normal circumstances, the mainframe factory and the supplier will reach an agreement in advance that according to the annual supply scale and technical updates and improvements, the order price will drop by 3% to 5%, and the two sides will also sign the terms of price change. in order to adjust the order price when the price of raw materials rises or falls.

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