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On June 10, Guangzhou Auto Toyota held the "Hanlanda new brand slogan and summer new products conference", at which the official launched the new brand slogan "Halanda, time for your answer". At the same time, Hanlanda intelligent electric hybrid dual-engine elite PLUS version on the market, the new car launched a total of three models, the price range is 282800-299800 yuan. The launch of the new car, the official also launched a time-limited discount of 20,000 yuan, to provide power battery "lifetime warranty" and other welfare policies.

In terms of appearance, there is no change in the appearance of new cars and models on sale. The front face still uses a trapezoidal intake grille with a narrow upper and lower width, with long and narrow headlights on both sides, and LED as a light source to enhance the sense of movement of the vehicle. The rear part of the car is equipped with the roof spoiler decoration of embedded high brake lights, and the taillight group is shaped in a narrow triangular style, which is matched with a black design, which adds a lot of layering to the vehicle. The two sides of the rear surrounding position are equipped with a diamond-shaped rear fog lamp group, and a hidden exhaust layout is adopted, which makes the visual effect of the vehicle more unified.

Body side: the overall shape looks more full, slightly protruding wheel arch with multi-spoke wheel hub, making the movement flavor of the vehicle more intense. In terms of body size, the length, width and height of the new car are 4965x1930x1750mm and the wheelbase is 2850 mm.

The interior decoration part adopts a simple and practical style, the interior is a traditional symmetrical layout, and the steering wheel is a three-frame design. In terms of configuration, Hanlanda Intelligent dual engine Elite PLUS version has two options of 8-inch and 12.3-inch touch screen, which supports HiCar / Carplay / Carlife mobile phone interconnection, voice interaction, OTA upgrade and other functions. In addition, 360 navigation, luxury leather seats, leather steering wheel, atmosphere lights, electric tailgates and other configurations have been added on the basis of cash. In terms of power, the new car is equipped with 2.5L hybrid system, the maximum power of the engine is 141kW, the peak torque is 238N ·m, and the transmission system matches the E-CVT gearbox; the two-wheel drive version is equipped with 134kW drive motor, and the four-wheel drive version adds the rear motor of 40kW, and the comprehensive output power is 183kW.

It is worth noting that, as the benchmark of the Big 7 SUV, Toyota Hanlanda has attracted much attention from the market since it was listed in 2009. Whether in the new car market or the used car market, the Hanlanda model is very popular. Even in the early years, many car companies used the standard Hanlanda model to promote their SUV models when their new SUV cars were on the market. This time, as a new model of Hanlanda, a limited time discount will be launched on the market, which will inevitably lead to hot discussion among the majority of netizens.

As we all know, since Hanlanda was introduced to China in 2009, its market sales have been very popular, the price has been very strong, monthly sales are basically maintained at more than 10,000 vehicles. However, in the past two years, the performance of the Hanlanda market has been much worse than before. According to relevant data, the cumulative sales of Hanlanda from January to April were only 18635, compared with 4992 in April, which has halved compared with more than 10,000 a month earlier. Of course, the poor sales of Hanlanda have something to do with FAW Toyota's launch of its sister model, the Crown Lufang and the increasingly fierce competition in the market.

On August 27, 2021, FAW Toyota Crown-Lufang, a sister model of GAC Toyota Handa, was officially listed as a medium-sized SUV. The new car has launched a total of six models with a price range of 27.58 yuan to 350800 yuan. The new car is based on the TNGA-K platform and provides a two-wheel drive / four-wheel drive 2.5L hybrid system for consumers to choose from. From the product point of view, Crown-Lufang's main competitors are Ford Ruijie, Honda Crown Road and other models, and even the new Hanlanda, as a sister model, is also a competitor to Crown-Lufang. Statistics show that Hanlanda's sales fell from 100000 + to 87000 in 2022, compared with 47000 in 2022 as Hanlanda's sister model, Crown Lufang. Thus it can be seen that the sales volume of Hanlanda may be diverted by Crown Land.

With the continuous introduction of car companies' products, there are more and more models in the market that compete with the Hanlanda, such as Volkswagen Touguan L, Buick Unkway, Audi Q5L, BMW X3 and so on. In addition, under the background of the rapid development of new energy vehicles, the choice of consumers is also increasing, and Hanlanda is no longer the only choice. For the same type of models, users can also choose new energy models such as M7, BYD Tang, ideal L8, Wei Brand Lanshan and so on. In addition, after entering 2023, the price war in the car market is becoming more and more intense. Under the background of poor market performance, it is not difficult to understand that Hanlanda launched discount activities.

Interestingly, the launch of the new Hanlanda model, the official also did a lot of emotional publicity. For example, time has created Hanlanda, which is not a temporary Internet celebrity, but an everlasting classic; Halanda is not a "material player" but a "time craftsman"; without the baptism of time, all ideals and the future are empty talk; the road knows that horsepower will see the big man for a long time; with what time has won, time will certainly testify for it; believe that the experience of time, the choice of Hanlanda is the choice of time polish. However, at present, it may not be easy for Hanlanda to play the emotion card that can finally be favored by consumers.

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