AutoBeta(AutoBeta.net)06/13 Report--

On June 12, Zhiji brand's medium and large pure electric SUV-- Zhiji LS7 officially launched two new models, the Zhiji LS7 Urban Fit and Zhiji LS7 Urban Fit Pro models, with prices of 289800 yuan and 309800 yuan respectively. According to plan, the new car will be delivered next month.

In terms of appearance, the two new cars basically continue the cash model design style. The front face is designed with a closed air intake grille, and the split headlamp group on both sides presents the "L" letter shape, with built-in LED eyebrows, and the three-section LED daytime driving lights that surround both sides make the whole vehicle more recognizable, while the through vents below increase the horizontal visual width. In addition, Zhiji LS7 is equipped with DLP light track projection headlights, which can project pattern information with high brightness and high precision.

On the side of the body, the lines of the new car are smooth, the roof is more round, and a straight waistline runs through the whole body. In terms of size, the length, width and height of the new car are 5049/2002/1731mm, the wheelbase is 3060mm, and the positioning is medium and large pure electric SUV. In the rear part, the new car is equipped with a large roof spoiler with through taillights, which is highly recognizable after lighting, and the rear enclosure uses a double-layer design to form a wrapped rear diffuser style with a full sense of movement as a whole.

In the interior part, the new car is equipped with a penetrating screen design composed of a 26.3-inch giant screen and a 15.5-inch co-driver screen, coupled with a "special-shaped steering wheel" and a built-in touch LCD screen in the central aisle area, making the overall design of the car very technological. In terms of power, the new car is a single-motor rear-drive version, with a maximum power of 250kW and a peak torque of 475Nm. In terms of batteries, Zhiji LS7 Urban Fit models will be equipped with 77kWh power battery packs with 510km mileage under CLTC conditions.

Considering the positioning and price of the new car, the new car will compete with Xiaopeng G9, Xilai ES7 and Avita 11 models after launch.

So far, Zhiji has two models on sale: Zhiji L7 and Zhiji LS7. Zhiji LS7, the second production car of Zhiji, also went on sale in February this year, with a price range of 30.98-459800 yuan. Compared with the first model, L7 L7, the market response is better after the launch of the L7 LS7. From January to May this year, Zhiji sold 7783 vehicles, including 2009 in May, according to official figures.

Among the subdivided models, Zhiji LS7 sold 1922 cars in May and Zhiji L7 sold 87 vehicles. In terms of sales volume, Zhiji LS7 accounts for 95.67% of the total sales, which is currently the main sales force of Zhiji cars, and the addition of the two new models will further lower the entry threshold of Zhiji LS7, or boost the overall sales of Zhiji cars more quickly.

After the launch of the new car, Zhiji Co-CEO Liu Tao said that Zhiji's next product may be named Zhiji LS6, which is scheduled to be released in September, and revealed that the car is basically aimed at selling more than 10,000 cars a month. As for the first model, the Zhiji L7, will also carry out a medium-term revision in the fourth quarter of this year, and consider launching a two-wheel drive version of the L7 small battery at the end of the year, with a price range of less than 300000 yuan, so as to enhance the competitiveness of the L7.

According to the plan, Zhiji will achieve the annual sales target of 45000 vehicles this year. By the end of May, Zhiji had achieved 17.3% of the annual sales target in May, which means that in the next seven months, Zhiji needs to complete 37217 cars, with an average of at least 5300 per month. In the face of the fierce competition in the new energy market, Zhiji has only one volume model, LS7, which is obviously under a lot of pressure.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat