AutoBeta(AutoBeta.net)06/23 Report--

On June 21, Dongfeng Nissan released "Description on Delivery of Superhybrid Electric Drive Qijun". Dongfeng Nissan said,"With the continuous increase of orders for super-hybrid electric drive Qijun, there is a certain difference between the order level and the existing scheduling plan: at the same time, due to factors such as the long arrival time of some core parts of super-hybrid electric drive Qijun imported parts, the production capacity of super-hybrid electric drive Qijun is insufficient, and the output climbs slowly, resulting in some customers unable to deliver in time."

For this reason, Dongfeng Nissan launched different degrees of compensation measures for customers with long delivery cycle. Dongfeng Nissan pointed out that now we have adjusted the matching of orders and scheduling, and at the same time, we are in close communication with imported parts suppliers, and are stepping up production to strive for early delivery.

On May 22, Dongfeng Nissan super hybrid electric drive Qijun officially launched, the new car launched a total of 2 models, 140 super hybrid double motor four-wheel drive luxury version price of 189,900 yuan, 146 super hybrid double motor four-wheel drive extreme version price of 199,900 yuan. As a comparison, the price range of the current Qijun is 1799 - 262,900 yuan. The price of the super hybrid electric drive Qijun is only equivalent to that of Qijun VC-Turbo version equipped with two-wheel drive model. However, due to the standard dual-motor four-wheel drive of the whole series, the online ordering of the new car is hot after it is launched, resulting in system downtime.

As a new power version of Qijun, the appearance and interior of the ultra-hybrid electric drive Qijun are basically the same as those of the fuel version, and only some details are adjusted, such as adding e-POWER and e-4ORCE English marks on the side and rear of the vehicle. In terms of power, ultra-hybrid electric drive Qijun adopts the second generation e-POWER hybrid technology, equipped with a hybrid power system composed of 1.5T three-cylinder engine and electric motor. The engine is only responsible for power generation and does not directly drive the wheels. The vehicle power comes from two front and rear drive motors. The comprehensive maximum power of the system is 250kW and the comprehensive peak torque is 525N·m. On the battery side, the car is equipped with a power battery with a capacity of 2 kWh. In addition, the snow fox electric four-wheel drive e-4ORCE equipped with ultra-hybrid electric drive Qijun provides five different modes: automatic, economy, sports, snow and off-road, suitable for a variety of driving scenarios.

The appearance of super hybrid electric drive Qijun can be seen Nissan wants to revive Qijun car sales sincerity. Unfortunately, super-hybrid electric drive Qijun is not a new energy vehicle, it can not hang green cards, which is also a big restriction for cities that need to shake numbers. At the same time, the competition in the current compact SUV market is particularly fierce, and the advent of a large number of new energy players has changed the pattern of this market segment, and although the ultra-hybrid electric drive Qijun has a lot of improvement compared with Qijun VC-Turbo, whether it can win consumer support in the Chinese market also needs to be continuously tested. Of course, according to the latest official statement, the performance of the super hybrid electric drive does not seem to be bad.

On June 16, Dongfeng Nissan celebrated its 20th anniversary. In the past 2022, Dongfeng Nissan sold only 897,000 vehicles for the whole year, falling below the million mark for the first time in eight years. In the first five months of this year, Nissan's cumulative sales volume in China was 289,400 vehicles (including passenger cars and light commercial vehicles), down 23.5% year-on-year, among which Dongfeng Nissan Dongfeng Nissan (including Nissan, Qichen and Infiniti brands) sold 271,600 vehicles, down 23.6% year-on-year.

On the 20th anniversary celebration, Gao Guolin, vice president of Dongfeng Motor Co., Ltd. and deputy general manager of Dongfeng Nissan Passenger Vehicle Company, said that Dongfeng Nissan would usher in "starting a business again","aiming to challenge the joint venture new energy head camp in sales volume and start the second growth curve."

In terms of electrification, Dongfeng Nissan has only Ariya a pure electric car on sale, but sales are very bleak. Ariya sold only 1252 vehicles in the first five months of this year. After the subsidy cut of 60,000 yuan in February, Ariya's sales volume has played a certain role, but such sales volume is still not ideal.

Now, Dongfeng Nissan has turned its eyes to the hybrid field and launched a super-hybrid electric drive. Next, as the order volume of new models continues to increase, can the ultra-hybrid electric drive Qijun recover sales and realize the bottom rebound? Still waiting for the market to answer.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat