AutoBeta(AutoBeta.net)06/25 Report--

On June 25, Changan Mazda announced the great reconciliation of the century. Liang Jiahui shook hands and made peace with Mazda and personally certified that "even if there is no traffic jam." it can be said that it is "rectifying the name" of Mazda. Will there still be traffic jams in Mazda in the future? Mr Leung Ka-fai has said that there will be no traffic jams. Who is for it and who is against it?.

Liang Jiahui (Tony Leung Ka Fai), born in Hong Kong, China in February 1958, was born in Nanhai District, Foshan City, Guangdong Province. He graduated from Hong Kong Polytechnic University and is an actor from Hong Kong, China. In 1983, he began his film career as Emperor Xianfeng in the film Burning Old Summer Palace directed by Li Hanxiang. In 1997, starred in the crime movie Black Gold. In 2004, he won the Best supporting Actor Award at the 23rd Hong Kong Film Awards for "the Big Man". In 2006, he won the Best Actor Award at the 25th Hong Kong Film Awards for "the Triad". In 2013, he won the Best Actor Award at the 32nd Hong Kong Film Awards and the Best Actor Award at the 13th Chinese Film Media Awards for "Thriller".

"We all take Mercedes-Benz, Rolls-Royce, you take Mazda, no wonder you have traffic jams! If you ride in Mazda, you are not qualified to hold this meeting at all. "

In 1997, this classic line spoken by Leung Ka-hui as "Zhou Chaoxian" to his late boss has become an indelible celebrity scene between Liang Jiahui and Mazda. Although this film has been going on for more than 20 years, it is deeply rooted in the hearts of the people. Every time you see Mazda, many people will naturally think of this classic line.

Today, 26 years later, although Liang Jiahui admitted to the camera that it was a slip of the tongue at that time, because his Putonghua was not standard and he was talking about racing rather than traffic jams, this sentence was only to make amends after becoming a spokesman for Mazda, but it didn't matter. Liang Jiahui was able to cooperate with Mazda, which has filled up the popularity in terms of marketing alone.

CX-50 Bank also officially listed on May 25, with a price range of 15.98-106800 yuan, of which 2.0L is 15.98-177800 yuan and 2.5L is 17.58-206800 yuan. It is understood that the CX-50 is based on the front drive horizontal platform to build a new compact SUV, can be seen as the successor to CX-5, but the positioning is slightly higher than CX-5.

In terms of power, CX-50 provides 2.0L and 2.5L power options in the early stage, of which 2.0L engine maximum power 114kW, peak torque 200N m, 2.5L engine maximum power 138kW, peak torque 250N m, transmission are equipped with 6AT gearbox, hybrid models will be launched in the future.

The CX-50 is the first model to be launched after the merger of North and South Mazda, with competitors targeting the Honda CR-V and Toyota RAV4, which sold 60348 vehicles from January to May 2023, while the latter sold 54191, while the CX-5 sold only 4517. In today's environment, the joint venture brand fuel cars represented by Toyota RAV4 Rongfang and Honda CR-V offer more and more concessions, and CX-50 is facing a lot of pressure.

Compared with Toyota, Honda and Nissan, Mazda is a niche in the domestic market, but it is also an unusual brand because of its dedication to rotor engines and its insistence on compression ignition engines. Facts show that the low sales of Mazda has little to do with Liang Jiahui, mainly due to the slow iteration of the Mazda model series and the deep binding of the 2.0L/2.5L naturally aspirated engine, and Mazda has almost no advantage in product marketing.

Mazda invited Liang Jiahui as the spokesman of CX-50, the marketing effect is absolutely explosive, but whether this can drive sales growth, we still need to take a step by step. This time, even Liang Jiahui has been invited to endorse, if sales still do not go up, it may not be the car, but the heart!

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