AutoBeta(AutoBeta.net)06/27 Report--

On June 23, Japanese carmaker Honda announced that it would adjust the prices of its six models, including N-WGN, N-ONE, N-VAN, FIT, VEZEL and CIVIC, with an increase of more than 5%.

Take an SUV that originally sold for about 116000 yuan as an example, the price after the adjustment was 122000 yuan, an increase of about 6, 000 yuan. It should be noted that this is the second time that Honda has raised the price of its models this year. So far, there has been a price increase of 3x4 of all Honda models, but this price increase is only related to the Japanese local market. It is not clear whether the Chinese market will also be affected.

For the reasons for the price rise, Honda said on its website that it was affected by external factors such as the depreciation of the yen, superimposed raw material prices and rising logistics costs.

In the Japanese home market, in addition to Honda, Japanese car companies, including Mitsubishi Motors and Nissan, have also adjusted the prices of some of their models. In February, Mitsubishi announced a price increase of up to 6 per cent for two of its models, while in April, Nissan raised the prices of five models by about 10 per cent. In addition, Toyota, Mazda, Subaru and other car companies have also raised the prices of some models one after another.

And these car companies announced price increases for the same reason as Honda, because the depreciation of the yen superimposed the impact of rising costs such as raw material prices and logistics, hoping to ease the pressure by adjusting prices. Take Toyota, for example, after Japanese media reported that Toyota reached an agreement with automotive steel suppliers to increase the purchase price per ton of steel by about 2000 yuan, an increase of 20 to 30 percent in six months, the biggest increase in 12 years. Other car companies also said that the use of aluminum and copper on vehicles has also increased to varying degrees.

According to the CCTV financial report, in the past, Japanese car companies would choose to increase prices during the replacement of models, so as to reduce consumers' resistance to price increases. This is the first time in Honda's history that Honda has raised its price without a replacement of its model, Japanese media reported. In addition to Honda, a number of Japanese car companies have seen this trend.

For a number of Japanese car companies announced price increases, some people in the industry speculated whether the price increases of Japanese car companies will trigger a global chain reaction? "Automotive Industry concern" believes that from the current market situation and official information, the current trend of price increases of Japanese car companies is temporarily limited to the Japanese local market, and does not have a radiating effect on the global auto market.

As new energy vehicles enter the stage of rapid development, the cost of upstream raw materials is always in a state of rapid growth, and it is expected that Japanese car companies have announced price increases. Of course, what is different from the domestic price war is that the domestic reserves of raw materials for new energy vehicles, including lithium, iron, iron, alkene, graphite and graphene, are relatively rich, which can relieve the pressure of raw materials to some extent. However, in contrast, Japanese local car companies, in addition to seeking external supply of raw materials, also need to pay relatively high logistics costs, superimposed the depreciation of the yen, under heavy pressure, many Japanese car companies have to provide the price of models to ease the pressure, but the rise in model prices has also brought a lot of pressure on local consumers to buy cars.

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