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On the evening of June 29, Xiaopeng G6 was officially listed, with a price range of 2099 - 276,900 yuan. As the fifth production car owned by Xiaopeng Automobile, G6 will shoulder the responsibility of reversing the situation for Xiaopeng Automobile. At the launch conference of Xiaopeng G6, He Xiaopeng said he was confident that he would sell Xiaopeng G6 to the sales champion of 250,000 yuan SUV within two months.

As the first product under the technical architecture, Xiaopeng G6 has many remarkable points at the technical level, such as 800V supercharging technology, front and rear integrated aluminum die-casting body, CIB battery body integration and high-level automatic driving XNGP, etc., which make the performance of this new car in the future market attract much attention. In terms of comprehensive selling price, G6 has also become the hope of Xiaopeng Village, making it almost a product that can only succeed but not fail.

He Xiaopeng said that among the five models, 580 long endurance Max, 755 long endurance Pro and 755 long endurance Max will be the best-selling models, so the average price of Xiaopeng G6 will be 250,000 yuan. According to the officially announced configuration, 580 long endurance Max and 755 long endurance Max are very competitive. The former lowers the threshold of high-end assisted driving models, while the latter is the bucket model of Xiaopeng G9.

He Xiaopeng in an interview with the media said, Xiaopeng G6 monthly sales target is at least more than ten thousand. However, he does not agree with the view that "it depends on Xiaopeng G6 to make a turnaround in sales.""If a company relies on only one car, it is wrong. The car is a long-term business. It is best to laugh at the end."

Xiaopeng G6's biggest competitor is Tesla Model Y, which has been proven in the market and has market initiative. Tesla can adjust the price of the product according to market dynamics in time to cope with market competition. Tesla's brand awareness is stronger than Xiaopeng's, and consumers prefer market-proven and well-selling products. From the product technology point of view, Xiaopeng G6 is not without success, its price is lower, product configuration is richer, but also can get market recognition. However, it remains to be seen how much Model Y market share Xiaopeng G6 can take away.

On July 1, domestic new power brands disclosed the latest monthly delivery data. Among the three enterprises of "Wei Xiaoli", Xiaopeng Automobile is the only one that delivers less than 10,000 vehicles per month, with only 8620 vehicles, while the ideal vehicle delivers 32575 vehicles per month, which is the first new force automobile enterprise to deliver more than 30,000 vehicles, while Wei Lai is 10707 vehicles, returning to the level of 10,000 vehicles again.

Photos of Li Xiang, Li Bin and He Xiaopeng three years ago have been widely circulated. They are also regarded as representatives of China's new power brands. They shared hardships and lives in 2019, but now their market performance has changed. In the first half of 2023, the ideal car still ranks first, and the cumulative delivery volume in the first half of 2023 has exceeded that of 2022, while Xiaopeng Automobile declined by 39.99% year-on-year, from the top of the same period to the bottom.

When asked about the gap between the three brands in sales volume, He Xiaopeng joked that this year's good does not mean next year's good, this year's difference does not mean next year's bad. He Xiaopeng also added,"We are still in a group, I and Li Bin may communicate a little more, but the three of us still communicate, communicate, move forward as before."

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