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Today, BYD released KuaiBao for production and marketing in June 2023. Data show that BYD sold 253046 new energy vehicles in June 2023, up 88.79 percent from 134036 in the same period last year. Cumulative sales from January to June were 1255637, an increase of 95.78 per cent compared with 641350 in the same period last year. In terms of production: the output of new energy vehicles in June was 252657, an increase of 87.5% compared with 134771 in the same period last year. The cumulative output from January to June was 1275574 vehicles, an increase of 96.87% compared with 647914 vehicles in the same period last year. Among them, passenger car sales reached a new high of 251685 in June.

Since BYD announced the suspension of fuel car production on April 3 last year, sales have soared to record highs and have gradually become China's new energy leader. According to relevant data, BYD sold 740100 vehicles in 2021, including 603900 fuel vehicles and 136300 new energy vehicles. BYD sold 1.8685 million cars in 2022, an increase of 152.46 percent over the same period last year, of which 1.8574 million new energy passenger vehicles were sold, up 212.82 percent from the same period last year.

In addition, according to the latest first-quarter results released by BYD, BYD's operating income in the first quarter was 120.173 billion yuan, up 79.83 percent over the same period last year; net profit was 4.13 billion yuan, up 410.89 percent over the same period last year; deducting 3.565 billion yuan from non-net profit, an increase of 593.68 percent over the same period last year; the net profit in the first quarter of this year has exceeded the total net profit for the whole of 2021. As for the increase in operating revenue, BYD said it was mainly due to the increase in sales of new energy vehicles. In terms of sales volume, BYD's strategy of stopping production of fuel vehicles is undoubtedly successful and conforms to the trend of global automobile development.

According to the official plan, in the future, BYD's brands will form a dynasty, ocean, momentum, look up and professional personalized brand matrix, covering areas from household to luxury, from mass to personalized, to meet the needs of users in all directions.

At present, BYD Automobile has three major brands: BYD, Teng Teng and Wang Wang, among which the BYD brand covers two major product lines: dynasty and Ocean net, focusing on markets of less than 300000 yuan. The Tengli brand mainly targets the high-end market in the range of 30-500000 yuan, and the listed models are Tengli D9 and Tengli N7. The follow-up Tengli brand will also launch cars and urban sports cars and other models. Look up to the brand, its main focus is the million-level market, look forward to the future will establish self-supporting channels, including Shenzhen, Beijing, Shanghai, Guangzhou, Hangzhou and Chengdu and other cities will set up experience centers. On April 18, look up to the brand's first model U8 release, the new car positioning high-end hard off-road SUV, a total of two versions of the luxury version and off-road version, the official pre-price is 1.098 million yuan.

On June 9, BYD announced that its new personalized brand was officially named "equation Leopard". Officials said that the standards and rules contained in "equation", "Leopard" embodies wildness and dexterity, and "equation Leopard" means "to solve the personalized changes in cars and users' lives with the professional wisdom and spirit of exploring the digital world." With the naming of the new personalized brand, the brand matrix layout of BYD has been completed.

It is understood that the equation leopard positioning is between momentum and looking up, focusing on multiple categories and uniqueness. Its future products will cover new energy models such as the off-road hard SUV and sports cars. The first product will be the G-class hardcore SUV model of Mercedes-Benz, with the internal code name "SF". The car will be officially released this year and is expected to sell for 40-600000 yuan.

Of course, in addition to speeding up the layout of its brands, BYD has been accelerating its pace of going out to sea since 2022. According to incomplete statistics, the BYD passenger car layout market has been distributed in 51 countries and regions around the world, such as the Netherlands, Sweden, Germany, Norway, Denmark, Australia, Japan, Thailand, India, Brazil, the Bahamas, Colombia, Costa Rica, the Dominican Republic and so on. Relevant data show that BYD sold 10200 new energy passenger vehicles overseas in May, and the cumulative overseas sales from January to May were about 63800. On June 28, BYD held a launch conference on BYD dolphin models in Brazil. According to official sources, on the day of the launch, BYD sold an average of two dolphins every five minutes. As of June 29 local time, BYD has sold 300 dolphins.

According to the earlier plan of Wang Chuanfu, chairman of BYD, this year's sales target is to start with 3 million vehicles and strive to double to 3.6 million. Based on its annual sales target of 3 million, BYD achieved 41.85% of its annual sales target in the previous June, meaning it needs to sell 1.7444 million vehicles in the next six months, with an average monthly sales of 290700. Judging from the current monthly sales of BYD, it is not difficult to meet the annual sales target of 3 million with the subsequent launch of new models.

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