AutoBeta(AutoBeta.net)07/07 Report--

Recently, the market has been rumored that Renault brand will return to the Chinese market. According to the report, Garage (China) Network Technology Co., Ltd., a Chinese parallel import vehicle enterprise, has carried out authorized cooperation with Renault Korea Automobile Co., Ltd.(RKM), and has taken the lead in introducing Koleo into the Chinese market, and has obtained the national VI B emission certification permit and is approved to be listed and sold in the domestic market.

For this reason,"Securities Daily" to Renault China side to verify, Renault China response said: Renault announced that the parallel import model in China for vehicle sales news is not true,"This is only parallel importer personal behavior, And Renault China official has nothing to do with." Renault China further explained that the so-called "Renault return to the Chinese market" statement is also inaccurate, Renault has never withdrawn from the Chinese market.

Although Renault brand has not withdrawn from the Chinese market, Renault's development in China is also full of challenges. After exiting the fuel passenger car market, Renault's development focus in the Chinese market has shifted to the commercial vehicle and electric vehicle markets. At present, Renault has three joint ventures in China, namely Brilliance Renault Jinbei Automobile Co., Ltd.(hereinafter referred to as Brilliance Renault Jinbei), Yijie New Energy Automobile Co., Ltd.(hereinafter referred to as Yijie) and Jiangling Group New Energy Automobile Co., Ltd.(hereinafter referred to as Jiangling New Energy). However, with Brilliance Renault entering the reorganization process, Brilliance Renault has disappeared from the joint venture company introduction on Renault's official website in China, leaving only Yijie and Jiangling New Energy.

Of course, the development of new energy of Yijiete and Jiangling Group is not good either. Among them, Jiangling Group has three models of new energy such as Yi, Small Radar and Small Kirin on sale. The cumulative sales volume of Yi and Small Kirin from January to May 2023 is 1127 and 499 respectively. Some analysts believe that although Renault has accumulated a lot of electric technology, based on past failure experience, Renault did not find out the preferences of Chinese consumers, but imposed its own will on the Chinese market. In the field of electrification, how to do a good job of localization design to meet the aesthetic and needs of Chinese consumers is still a big problem for Renault.

At present, Renault has withdrawn from the fuel passenger car market, followed by or may accelerate the layout of the electric vehicle market. In the third chapter of Renaissance, released at the end of 2022, Renault set out its goal of transforming into a next-generation automotive company, announcing that it would focus its resources on electric vehicles (EV), software, new mobility services, circular economy, and fuel and hybrid vehicles, focusing on Ampere, Alpine, Mobilize, The Future Is NEUTRAL, and Power. Ampere is Renault's pure electric car and software company. According to the plan, Renault plans to make its first IPO of Ampere on the Paris Euronext in the second half of 2023, after which Renault will remain in control. The Trolley Report speculates that China, as the world's largest auto market and the largest new energy vehicle market, Alpine brand may be introduced into the Chinese market to compete with international brands.

On June 28, Renault Group released the future strategy and target of Alpine brand_by 2030, the brand revenue will reach 8 billion euros, and 7 new models will be launched. According to the target, by 2030, Alpine brand annual revenue exceeds 8 billion euros, of which 1 billion euros are expected to come from China, and the overall operating profit margin exceeds 10%; From 2022 to 2030, the compound annual revenue growth rate will reach 40%; By 2026, the balance of payments will reach 2 billion euros; By 2026, 100% of products will be electrified, and by 2030, zero carbon emissions will be achieved.

Starting in 2024, Alpine plans to launch 100% pure electric models and expects to break even in 2026; starting in 2027, Alpine will enter a global expansion phase, tailoring models to different market needs. The seven new models will also include the new A110 coupe and the new four-seater sports coupe A310.

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