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A few days ago, SAIC Volkswagen launched a time-limited preferential policy for the Tuang family: from now on to July 31, 2023, any model of the Tuang family can enjoy a comprehensive discount of up to 60,000 yuan, and the purchase of Tuang X can also enjoy a lifetime free basic maintenance service package. However, SAIC-Volkswagen did not explain specifically, nor did it comment on more specific preferential policies, which may need to be understood through dealers.

According to the official website, the current official instruction price of Tuang is 29.50-405000 yuan, while the official price of Tuang X is 28.5-395000 yuan. In terms of power, the 2023 modified Tuang family offers low-power 2.0T engines and high-power 2.0T engines. Among them, the low power 2.0T engine model is changed to DTH, with a maximum power of 137kW and a maximum torque of 320Nm. The high-power 2.0T engine is changed to DTJ with a maximum power of 162kW and a maximum torque of 350Nm. In addition, the Tuen X carries a 2.5T V6 engine with a maximum power of 220kW and a peak torque of 290N ·m. In terms of transmission system, they all match 7-speed wet double clutch gearbox.

Tuang positioning medium and large SUV, in the domestic medium and large SUV sales ranked fourth. Data show that Volkswagen Tuen sold 20931 vehicles in the first half of 2023, with the first three models being ideal L8, ideal L7 and BMW X5, with sales of 44624, 42414 and 38816 respectively.

At present, the discount range of Tuang in the terminal market is more than 40, 000 yuan, coupled with the official preferential policy of SAIC-Volkswagen, the final price of Tuang in the terminal market may be more than 200000 yuan. After the price reduction, Tuang will undoubtedly be more attractive in the face of competitors from Toyota Handa and Ford explorers, and may also have an impact on the ideal L8, L7 and other new power models.

This is the second price cut in SAIC-Volkswagen this month. On July 6, SAIC-Volkswagen announced a price reduction of up to 37000 yuan for its ID.3 model, which is currently sold from 125900 yuan. It should be noted that the deadline for the event is July 31, and the edition is limited to 3000.

After entering 2023, the intensive listing of domestic new cars and price wars occur one after another, the prices of joint venture fuel vehicle brands continue to decline, and independent new energy brands participate in the market competition in the way of increasing quantity without price increase, resulting in the lack of competitive advantage of joint venture brand products. No matter SAIC-Volkswagen or FAW-Volkswagen, the purpose of price reduction is to enhance the competitiveness of products and participate in market competition.

Compared with other automakers, Volkswagen is the first traditional car company to realize the crisis and opportunity, and the launch of a series of "radical" plans represents Volkswagen's firm transformation to the future business direction. As the industry leader in the fuel era, facing the extremely oppressive threat of electric cars, Volkswagen's transformation seems to be more determined, but will not give up the fuel car market.

Volkswagen will increase its market share of fuel vehicles in China from 18 per cent to 20 per cent this year. In the next few years, Volkswagen will continue to strengthen its product lineup with new models such as Tuguan, Suiteng, Maiteng, and Audi Q4 and Q8. By 2030, Volkswagen will launch 17 new fuel models in China. At the same time, Volkswagen is investing heavily in new technologies, such as advanced driving assistance focusing on the Chinese market and the development of new in-car navigation systems. In addition, Volkswagen China is promoting the development of hybrid technology, gradually transforming fuel models into plug-in hybrid models and becoming a powerful participant in this market segment.

Volkswagen China CEO Baird said that Volkswagen China will give full play to its advantages in the fuel vehicle market. Although the overall size of the fuel vehicle market is shrinking, the group still maintains considerable profits by virtue of its own size and cost advantages. This will provide necessary financial support for the development of the Group's Intelligent Network Automotive business in China.

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