AutoBeta(AutoBeta.net)07/11 Report--

On July 11th, the Weiao BOMA PRO real car was officially unveiled. The new car can be regarded as a modified model of the current Weiao BOMA, maybe you are not familiar with the Weiao BOMA, but if you change to the term "electric Elfa", you must have an impression. Because the Weiao BOMA looks like Elfa, it was once ridiculed as "mini electric Elfa" by netizens.

As a modified model, the new car is mainly adjusted for appearance and interior design, and the CLTC has a range of 200km. As a reference, the price range of the non-Olympic BOMA series currently on sale is 39900-51900 yuan. Weiao BOMA PRO is scheduled to go public in November.

In terms of appearance, compared with the current model, the new car adjusts the front face design style, using a closed grille design, weakening the mesh format of the traditional fuel car style front grille shape, looks softer. The car body adopts two-color body color matching, and uses the brand logo of the new Weiao car. In terms of size, the length, width and height of the new car are 3517/1495/1660mm, the wheelbase is 2495mm, and the product is positioned as an electric minicar with a 5-door and 4-seat body structure.

There are also obvious changes in the interior of the new car. The center console of the new car adopts a new circular arc design style, cancels the double-screen model, and is equipped with split suspension LCD dashboard and multimedia display screen. In terms of power, so far, the official has not disclosed. As a reference, the BOMA on sale is equipped with a single front permanent magnet synchronous motor and uses front wheel drive with a maximum motor power of 30 kilowatts, a peak torque of 84 Nm, and two CLTC mileage of 130km / 200km.

Not long ago, Weiao BOMA was officially listed. The new car positioning mini electric vehicle, a total of 4 models, the price range of 3.99-51900 yuan.

In terms of appearance, the design style of the front face of the new car is very similar to that of Toyota Elfa, with a closed grille design, rich chrome strips and integrated lamp groups on both sides of the bumper, triangular vents on both sides of the bumper, black flanging for the A-pillar and side windows, and maximum 165mm wide tires and 15-inch aluminum alloy wheels. On the side of the body, the new car adopts double waistline and suspended roof design, with three-dimensional modification of the front and rear wheel eyebrows, and the overall angular outline is clear. In the rear part, the new car adopts through-type taillight group design. In terms of size, the length, width and height of the new car are 3517/1495/1660mm, wheelbase is 2495mm, positioning mini car, and Wuling Hongguang miniev, Changan lumin the same level of models are many. For comparison, the Wuling Hongguang miniev is 2917/1493/1621mm in length, width and height and 1940mm in wheelbase.

In the interior part, the new car uses the current popular layout, but the medium and low models do not provide a touch screen. The 200km high-end version offers a 9-inch touch screen, the entry-level 130km basic version offers a 7-inch monochrome dashboard, and the rest of the models are upgraded to a 7-inch color dashboard with manual air conditioning, physical button control and a knob electronic lever. In the seat layout, the new car adopts the 4-seat layout of 2x2.

Weiao Automobile, founded in December 2022, is a new new energy passenger car brand launched by Qingdao Hongri Investment Co., Ltd. under the guidance of national policy and market orientation. Weiao BOMA is the brand's first pure electric minicar, which is known as "domestic electric Elfa" because it looks like Elfa.

According to the plan, in the second half of 2023, Weiao will launch new three-door and four-seater new products, six-seater multi-functional products with new skateboard chassis and new powertrain in 2024, and realize the product layout of three new platforms and six models on sale by 2025.

From the point of view of the time of establishment, Weiao Automobile has not been established for a long time, and the brand is not well known in China, and the volume in the mini electric vehicle market is particularly serious at present. as far as the mini electric vehicle market is concerned, since SAIC GM Wuling launched Hongguang MINIEV to become a popular model, there have been more and more imitators in China, and now this market segment is continuing to be hot. Data show that Wuling Hongguang MINIEV sold 404800 vehicles in 2022, up 2.4% from the same period last year, Chery QQ ice cream up 661.3% and Changan Mercedes-Benz EV up 20.5%. In such an environment, it is very difficult for Weiao BOMA to carve up its share in this segment.

Finally, will you pay for the Weiao BOMA sold in 39900?

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