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After Volkswagen, Nissan also reduced its price!

On July 15, new models of Dongfeng Nissan and Xiaoke were launched. Among them, Jinke Love style launched a total of 3 models, the price range is 89800-103800 yuan; Xiaoke classic launched a total of 3 models, the price range is 125900-145900 yuan.

It is understood that the current powerhouse has launched a total of three models, and the prices of the fashion version, the deluxe version and the flagship version are 119800 yuan, 132800 yuan and 137800 yuan respectively, while the strong customers are also launching three models: the fashion version, the deluxe version and the flagship version. the prices are 89800 yuan, 99800 yuan and 103800 yuan respectively, with a maximum price reduction of 34, 000 yuan.

Generally speaking, the appearance and interior design of Jinke style is consistent with that of cash models, but the price is up to 34000 yuan lower than that of models on sale. In terms of configuration, the strong model models add worry-free green color matching, increase intelligent key functions, support automatic unlocking from the car, close to automatic unlocking, and are also equipped with LED headlights, headlight automatic on and off system and daytime driving lights and other functions, some models are also equipped with BOSE brand audio. In the power part, the Jinke style adopts the front drive layout and is equipped with a 1.5L naturally aspirated engine code named HR15, with a maximum power of 90kW and a maximum torque of 143Nm. The transmission system matches the CVT continuously variable transmission.

As for the Xiaoke classic, the new comfortable version and the leading version are priced at 125900 yuan and 139900 yuan respectively, and the smart version is priced at 145900 yuan, with a maximum price reduction of 29000 yuan. In terms of configuration, the classic leading version of Xiaoke is equipped with 18-inch rims, luggage rack, panoramic skylight, leather steering wheel, LED low light, front 6-way electric seats and other configurations, while the Smart version adds panoramic image AVM, pre-collision intelligent brakes, blind area monitoring and reminder, lane departure warning, throttle collision prevention, constant speed cruise and other configurations. Power part, Xiaoke Classic version is equipped with 2.0L naturally aspirated engine, maximum power 111kW, peak torque 194Nm, matching CVT gearbox.

With the launch of the classic version of Xiaoke and the price drop, it is expected that the car will also be sold in the same room with the new third-generation Xiaoke, which will be officially launched in August.

In terms of appearance, the new car uses the latest design language of the Nissan family, and the size of the grille on the front face is further enlarged, highlighted with chrome-plated decoration, and the headlights connected to the grille are still fashionable. In terms of size, the length, width and height of the new car are 4440/1840/1627mm and wheelbase 2665mm respectively.

In terms of interior decoration, the new car continues the overseas design style, using a 12.3inch 6-core high-speed high-definition central control screen + 10.8inch windshield HUD head-up display + 12.3inch 3D dazzling interactive dashboard design. In terms of power, the new car will be equipped with 1.3T light mixing system, in which the maximum engine power 116kW, the transmission system will match the CVT gearbox.

In the first half of the year, Dongfeng Nissan's cumulative sales of 336129 vehicles, down 24.9% from the same period last year, is the largest decline in the list. In terms of specific models, the model with the highest sales is Xuanyi, which is sold in the same house with new and old models, with a cumulative sales volume of 158635 in the first half of the year, followed by Xiaoke, which is 48765. As for the strongest customer with the biggest price reduction, the cumulative sales in the first half of the year were only 2570 vehicles, and perhaps a sharp price cut is also expected to lead to sales growth.

After entering July, a number of joint venture car companies announced price cuts.

On July 1st, the new Onksera went on sale with a price range of 899 yuan to 141900 yuan. As an age-renovated model, the price of the new car has been greatly reduced. Compared with the 2022 model, the price of the 2023 Onksera has been greatly reduced by up to 30, 000 yuan.

On July 6th, FAW-Volkswagen announced that ID. The family model starts from 155900 yuan, of which the ID.4 CROZZ price range is 21.79-293900 yuan, and the ID.6 CROZZ guidance price is 25.89-336900 yuan. The biggest discount is the PURE+ version, with an official guidance price of 282900 yuan, a price reduction of 87000 yuan, and the latest preferential price of 195900 yuan. On the same day, SAIC-Volkswagen also announced a price reduction of up to 37000 yuan for its ID.3 model, which is currently sold from 125900 yuan.

After entering 2023, the intensive listing of domestic new cars and price wars occur one after another, the prices of joint venture fuel vehicle brands continue to decline, and independent new energy brands participate in the market competition in the way of increasing quantity without price increase, resulting in the lack of competitive advantage of joint venture brand products. No matter Volkswagen or Nissan, the purpose of price reduction is to enhance the competitiveness of products and participate in market competition. Of course, price cuts will certainly drive market growth, but from the current market feedback, sharp price cuts have not been able to change the downward trend of fuel vehicles.

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