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A few days ago, the 2024 Harvard Dog was officially unveiled. As an annual revamped model, new car owners have to adjust the appearance and configuration of the vehicle, while 2.0T high-power engine is added to the power. As a reference, the price range of the Harvard Dog currently on sale is 119900-167900 yuan.

Specifically, in terms of appearance, the front face of the new car has undergone obvious changes. The front face of the new car is replaced with a newly designed air intake mesh, the grille becomes stronger, and the "HAVAL" English logo and sturdy grille strips are integrated, making the car look more hardline. In addition, the retro round headlamp group is retained, the interior uses LED light source and circular LED light belt, and the lower enclosure adds a silver guard.

In the side and rear parts of the body, the new car basically maintains the design style of cash models. The side still continues the strong body shape of the cash model, but the new car cancels the fixed price adjustment on the side. In terms of body size, the length, width and height of the new car are 4620/1890/1780mm and the wheelbase is 2738mm. In the rear part, the new car has a new through light belt design, in addition, the size of the "HAVAL" English logo has been reduced, and the silver lower guard also makes the vehicle look more combat.

In the interior part, the new car also maintains the current model design style, but more leather material is used to cover the upper part of the center console and the inside of the door panel. The front handrail of the passenger car, the air conditioning outlet and the inside of the car are also equipped with orange decorations and orange stitches. In terms of configuration, the new car is equipped with a 10.25-inch full liquid crystal meter, a 12.3-inch central control screen and a three-spoke multi-function steering wheel.

In terms of power, the new car continues to provide 1.5T and 2.0T power. The 1.5T engine parameters are in line with the current model, with a maximum power of 135 kilowatts and a peak torque of 275 Nm. The 2.0T engine was upgraded from 155 kW to 175 kW and the peak torque increased from 325 Nm to 385 Nm. In terms of transmission, the 1.5T engine matches the 7-speed wet double-clutch transmission, while the 2.0T model matches the horizontal 9-speed wet double-clutch transmission.

As for the appearance adjustment of the 2024 Haver Dog, some netizens said: "the front face is a little more coordinated" and asked netizens to say: "obviously the rear of the car is not good-looking, but we have to change the front of the car."

The Harvard Dog is the first model of the Harvard Dog series, which was officially launched in September 2020 and is positioned as a cross-country SUV, providing 1.5T and 2.0T power. In February 2023, the second generation Haverdog model, the Harvard second generation big dog, launched a total of six models, of which the fuel version costs 13.58-156800 yuan and the plug-in hybrid version costs 16.28-175800 yuan. The power is equipped with 1.5T+2 gear DHT-PHEV powertrain, with a maximum power of 240kW, a peak torque of 530Nm and a pure electric mileage of 105km.

Harvard, as the most important brand of Great Wall, is responsible for nearly 50% of Great Wall's sales, which means that Harvard largely determines the market position of Great Wall, but its sales growth has slowed in the past two years. The industry believes that the main reason is the homogenization of its products. Since the launch of the Harvard Dog, the Harvard brand has begun to pay attention to the naming of models, such as Harvard's first love, Harvard Red Rabbit, Harvard Cool Dog and so on. These models have gained a certain degree of popularity in product naming, but the competitiveness of their products is not strong. In addition, with the launch of more and more SUV products, the market position of Harvard H6 has been challenged, consumers have more choice of products, and the new products are very close in terms of price and positioning due to the lack of clear classification, which inevitably leads to "cannibalism", which affects the market performance of Harvard H6.

Data show that in the first half of this year, Harvard brand sales totaled 292600 vehicles, an increase of 1.29% over the same period last year. Among the subdivided models, the Harvard brand's highest-selling model in the first half of this year was the Harvard H6, with cumulative sales of 90136, followed by the Harvard Dog with 50485, while other models performed moderately.

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