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Great Wall Motor recently announced the first clue awards of "Operation net net" on its official Weibo. Since the launch of the "net Operation" on March 10, offering a reward of 10 million yuan, nearly 1,000 clues have been received by netizens as of July 14, and "some malicious smear acts of the Internet Water Army have entered judicial proceedings," officials said.

According to the reward principle of the event, bonuses will be issued to 26 netizens who provide important clues, and a list of winners will be announced on Weibo, officials said in the poster. At the same time, Great Wall Motor once again promised: if any "network water army" attack against Great Wall Motor is found, and can provide complete evidence materials for the "network water army" attack link, which is determined as valid evidence by the judicial organ, an one-time direct reward of 2 million yuan to 3 million yuan.

It is understood that the "net Action" is that Great Wall Automobile launched an initiative to the industry at the Great Wall Automobile Intelligent New Energy dry goods Conference on March 10, calling for joint efforts to purify the network communication environment, let competition return to rationality, and return a piece of pure land in cyberspace. And opened the "1000 million reward program", for the first time a comprehensive open network reporting channels, against the "network water army" a heavy blow. On March 15, after the problem of "Internet Water Army" was named and exposed on CCTV's "315 Gala" in 2023, Great Wall Automobile posted a follow-up post saying that it firmly supports CCTV's 315 Gala to expose the "Internet Water Army".

On March 17, Great Wall announced the progress of the first phase of the net operation, saying that since March 10, it has received nearly 500 reports, and the special team to crack down on the "Internet Water Army" has made new progress synchronously, and some of the materials have entered the judicial stage. More materials will continue to be released to the public in the follow-up. Great Wall Motor welcomes the majority of netizens to continue to collect and provide relevant evidence through legal channels, and work together to purify the network environment.

In fact, this is not the first time Great Wall Motor has declared war on the navy. As early as November 2018, Great Wall Motors said that it had been subjected to continuous and massive malicious attacks and smearing, and that some enterprises had discredited Great Wall Motors and its products by organizing a large number of articles and comments. there are obvious signs of organized, premeditated and targeted "black public relations". At the Harvard Owl Dragon listing meeting in May this year, Great Wall President Mu Feng also said publicly: "if China's automobile industry wants to clear the river and Haiyan, it must first get to the root of the problem, work together to wipe out the water army, and form a truly healthy competition situation."

With the rapid development of new energy vehicles, car companies pay more and more attention to the network public opinion. Many car companies have set up online reporting centers and legal departments one after another. For example, Geely Automobile online false Information reporting Center gives a reward of up to 1 million yuan to the provider of online false clues that damage Geely's brand image. BYD opened a "BYD News Anti-counterfeiting Office" to maintain BYD's brand image. After the new forces of car building set up the legal Department in Tesla, they also opened the legal Department one after another.

Of course, whether it is the net action of Great Wall Automobile or the online false information reporting center of car companies and the opening of the legal Department, there is no doubt that it is to maintain the image of their own brand and has a certain deterrent effect. After all, the current brand maintenance of car companies not only depends on the word of mouth of users, but also a lot of public opinion from the Internet, if there are a large number of bad network public opinion will also affect the sales of car companies to a certain extent. And car companies go online to crack down on online public opinion, the purpose is also to protect rights and voice more effectively.

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