AutoBeta(AutoBeta.net)07/24 Report--

On July 24, Buick brand new Regal officially launched, a total of 25T super-sharing version (1.5T) and 28T sharing version (2.0T) two models, the price range is 15.98-175800 yuan. For comparison, the old Buick Regal prices range from 196800 yuan to 249800 yuan, compared with a 37000 yuan drop in the starting price of the new car.

As the second major overhaul of this generation, the appearance of the new car has changed obviously, adopting a new front face design, and the design style is similar to that of the new generation LaCrosse, high-spirited and century. At the same time, the new car is also equipped with a new Buick logo, but the power is still equipped with 1.5T and 2.0T engines.

Specifically, the front face of the new car uses a brand-new trapezoidal big-mouth front grille, the details on both sides of the front bumper are also synchronously adjusted, and the interior of the grille is decorated with horizontal chromium-plated lines to create a rich sense of layering. The modeling design of headlight groups on both sides is consistent with the cash model. In addition, the obvious change of the new car is the replacement of the Buick brand's latest styling logo, and the installation position of the logo is transferred from the inside of the original front grille to the upper part of the front grille.

On the side of the body, the shape of the new car is slightly low, creating a full sense of movement, extending from the lower end of the rearview mirror to the waistline of the taillights. The curved surface of the lower part of the car makes the whole car more imposing. In terms of size, the length, width and height of the new car are 4913/1863/1462mm and the wheelbase is 2829mm, which is consistent with the old model. The rear part of the car, the new car has also been adjusted, but the overall change is not big, still continue the design style of the old model, both sides of the LED taillights use boomerang shape, the rear logo is a new car logo design, the car logo above the increase of back-up compartment cover physical switch button, easy to open.

In terms of interior decoration, the new car does not use Buick's latest large-size joint screen, but continues to continue the design style of the old model, but the steering wheel has been replaced with the latest Buick logo. In configuration, the new car control screen built-in eConnect Smart Internet system, support CarPlay and CarLife mobile phone interconnection, but also equipped with front mobile phone wireless charging, OnStar OnStar and other functions.

In terms of power, the new car is equipped with GM's eighth generation Ecotec drive system, with 1.5T and 2.0T engines respectively, with 1.5T turbocharged engine maximum power 124kW, maximum torque 250N m; 2.0T turbocharged engine maximum power 174kW, maximum torque 350N m, both models match 9AT gearbox.

Regal is a Buick car model, first born in the 1960s, introduced by Shanghai General Motors into domestic sales in 2002, and then this generation of Regal has been produced in China until 2008, during which it has undergone six iterative upgrades.

The second-generation Regal model was officially launched in 2008, and production was not officially stopped until May 2017, and then ushered in the third-generation Regal model. The third-generation domestic Regal made its debut at the 2017 Shanghai Auto Show. The car is based on GM's E2XX global platform, and its overall appearance is more fashionable. In August 2020, the new generation of mid-term revamped Regal is on the market, and the 2023 Regal currently on sale has a guided price range of 19.68-249800 yuan, and the new model on the market can be regarded as the second major change of this generation of Regal.

According to the data, the cumulative sales of Buick in the first half of 2023 was 242515, of which King Wei sold 24139 vehicles, ranking fourth in the Buick brand family, second to Weilang (57225), Buick GL8 (54723) and Oncoway (48719).

In terms of comprehensive positioning and price, the new car will compete with medium-sized cars such as Honda Accord (16.98-259800 yuan), Toyota Camry (17.98-269800 yuan), Volkswagen Passat (18.19-252900 yuan), Nissan Teana (17.98-269800 yuan) and other medium-sized cars. As the main young sports model, the new Regal has carried out a comprehensive upgrade in terms of appearance, interior and configuration, and the price has also fallen. As for how much driving effect the new car can bring to Buick sales after its launch, it needs the answer from the market.

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