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On July 25, the new Haver Dog was officially launched, with a total of three models with a price range of 12.99-149900 yuan. As a reference, the price range of the cash Haver Dog is 11.99-167900 yuan. As a modified model, the new Haver Dog is optimized for appearance, interior decoration and power.

In terms of appearance, the new Harvard Dog still uses the overall design of a retro style, but with the blessing of the new design elements, the overall shape of the new car is stronger, the front face after the redesign is stronger, the grille and headlight area are covered with silver decorations, and the enlarged "HAVAL" logo is integrated with a stronger grille, which also makes the new car look harder. At the same time, the new car is still equipped with round headlamp group, the interior uses LED light source and circular LED light belt, and the lower enclosure adds a silver shield to achieve the integration of retro and hardliners.

The side of the new car has not made much adjustment, still continue the strong body shape of founder, the length, width and height of the body are 4620/1890/1780mm, wheelbase 2738mm. The shape of the rear design is basically the same, the silver lower panel looks like a battle, and a new through light belt design has been added, and the size of the "HAVAL" English logo has been reduced.

When entering the car, the interior design style of the new car is basically the same as that of the current model, but more leather materials are used to cover the upper part of the center console and the inside of the door panel. orange decorations have been added to the front handrails, air conditioning vents and the inside of the car. The car is equipped with 10.25in full liquid crystal meter and 12.3inch central control screen, the handrail on the passenger side of the new car and the longitudinal air conditioning outlet design have a good degree of identification, the knob shift mechanism creates a certain sense of science and technology, and the shift pick can show the difference between the vehicle and the general city SUV.

In terms of power, the new car will be equipped with a higher power 2.0T engine, maximum power 175kW, maximum torque 385N ·m, matched with the 9DCT gearbox; 1.5T engine is the same as the current model, maximum power 135kW, peak torque 275N m, matched with the 7DCT gearbox. In addition, the Haversian uses a front McPherson / rear multi-link independent suspension, and the 2.0T model is also equipped with an intelligent four-wheel drive system, a central slip-limited differential and a rear axle electronically controlled mechanical tooth-embedded differential lock.

The Harvard Dog, launched in September 2020, locates the urban cross-country SUV, providing 1.5T and 2.0T power. The emergence of the Harvard Dog has broken the market's perception of the Harvard brand. As the first model of the Harvard dog line, the naming of the new model has attracted a lot of attention. Since then, the Harvard Dog line began to expand its camp, including the Harvard Cool Dog and the Harvard second-generation Big Dog, of which the Harvard second-generation Big Dog is the first plug-in hybrid model of the Harvard Dog system, and it is also an important link for the Harvard brand to open the new energy era.

According to CAF data, Harvard H6 sold a total of 90100 vehicles in the first half of 2023, although it is still the best-selling model under Great Wall Motor, but it has been overtaken by Tesla Model Y, BYD Song / Yuan, Changan CS75 and AION Y in the SUV market, all of which are new energy vehicles except Changan CS75. The Harvard Dog is second only to the Harvard H6, with cumulative sales of 50500 vehicles in the first half of the year.

According to the Carriage Association data, the Harvard brand sold 206500 vehicles in the first half of the year, accounting for 65.5% of the total sales of Great Wall, which means that the Harvard brand has greatly affected the position of Great Wall in the market. However, recently, the Harvard brand has launched new cars one after another, including Harvard Owl Dragon / Owl Dragon MAX. These new cars have changed in nature, which is bound to give a certain boost to Great Wall sales. But with the emergence of more and more domestic SUV, the competition pressure of Harvard brand in the future will not be small.

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