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On July 25th, Nahan officially announced that its new car will be named "Nezha AYA", which will go on sale on August 3. As a reference, the price range of cash is 73900-103800 yuan.

It is understood that the AYA can be regarded as a medium-term revamped model of the V. the new car mainly makes small adjustments to the design details and adds two new appearance colors, and the interior is expected to adopt a new design style. Specifically, in terms of appearance, the front face of the new car still uses the current model design style, and the interior of the trapezoidal grille is decorated with chrome plated dots. In addition, the size of the air intake surrounded by the new car has been enlarged, and new vents have been added on both sides to further add the fashion flavor of the front face.

On the side of the body, the side shape of the new car basically adopts the cash model design, but the vehicle is replaced with a new style of 16-inch double four-spoke rims with 185/55R16 tires. In terms of body size, the length, width and height of the new car is still 4070/1690/1540mm and the wheelbase is 2420mm. The change in the rear part of the car is more obvious. The new car is equipped with a new style of taillight, which is a popular through-through design. The rear bar narrows the decoration on both sides of the license plate frame, cancels the chrome trim, matches the spoiler and the black package surrounded by the bottom, and feels very layered.

On the power side, the new car will continue to provide 40kW and 70kW drive motors, all of which are equipped with lithium iron phosphate batteries, but the mileage has not been announced. As a reference, lithium iron phosphate and ternary lithium batteries are available in cash, while 301km and 401km are available for NEDC pure battery life.

The Naxi V is the third production car under Naga, and it was once the main model of Nawei, with a cumulative sales of nearly 200000 vehicles since it was officially delivered in November 2020. However, since 2023, with the continuous intensification of competition in the domestic small electric car market, the market performance of Nezhu V has also begun to fluctuate greatly. According to the data, in the first half of this year, the cumulative sales of Nezha V was 20484, with the highest monthly sales of only 5013, Naxi U of 20484 and Nathan S of 11965. For comparison, the cumulative sales of Nezha V in 2022 was 95529 vehicles, making it the highest-selling car company under its brand.

Up to now, the models on sale include which car is U, V, S and GT. From the analysis of its product structure, the V series and U series are focused on the low-and middle-end markets of less than 100000 and 100000-150000 respectively, while the GT and Nagar S are aimed at the mid-and high-end markets of 150000-200000 and 200000, respectively. As for whether the renaming of the new car to "Nezha AYA" can boost the competitiveness of the new car, it will take more time and future to verify.

Data show that in the first half of 2023, the cumulative delivery volume of Naha vehicles was 62417, down 1.13% from the same period last year. According to the plan, the car delivery target for the year is 250000, which means that the car only achieved 24.97% of the annual sales target in the previous June. According to the analysis of this trend, it is unlikely that the car will achieve its target this year. However, Mr Zhang had previously said on Weibo: "get back to your rightful place by September at the latest".

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