AutoBeta(AutoBeta.net)08/09 Report--

A few days ago, Stellantis's German carmaker Opel officially released the Experimental concept car official picture. The new car is an electric concept car based on the Strantis BEV platform and is expected to be unveiled during the 2023 Munich Auto Show, which opens in early September, and will be put into mass production in 2024. With the release of the new car official chart, it means that Opel is officially launching its efforts in the field of electric vehicles.

In 1965, Opel launched an Experimental GT model, which is also based on conceptual design research, and has since released an all-electric SUV GT X Experimental concept car. Sources said that because Experimental originally means "experiment", the Experimental concept car has a certain experimental research tendency, and it is not clear whether it will be mass produced in the future.

In terms of appearance, from the official map, the front face of the new car uses a closed grille design, the sharp ribs of the front cover and the sharp lines of the front combine with each other to create a good sense of the future and a sense of technology, with sharp LED daytime driving lights on both sides, and the brand's latest luminous LOGO is embedded in the center, with a high degree of recognition. In addition, under the new car grille is a wide through-style heat sink, the overall visual effect is quite futuristic.

On the side of the car body, the new car body is relatively low but full, and the roof uses integrated glass shape, extending from the front to the rear, creating a slip-back visual effect. The side segmented waistline also adopts the design style of connecting the front and rear of the car, and the slightly convex side skirt is full of motion with low wind resistance wheels. In the rear part, the design style of the new car's taillights echoes with the front face, using a cross-shaped red light design, but in the center is a glowing "OPEL" English letter logo rather than a brand logo. The next encirclement is designed with exaggerated aerodynamic accessories to further enhance the sense of motion of the new car.

Interior part, the new car does not use the traditional sense of the screen, but the use of AR projection system, can display driving information and entertainment information. The new car does not use internal / external rearview mirrors, but is replaced by a camera on the C-pillar. In addition, the new car also uses a simple seat and a retractable square multi-function steering wheel. In terms of power, the new car is expected to be equipped with pure electric power and equipped with four-wheel drive system and on-line steering, but so far, officials have not disclosed detailed power parameters.

At the end of June this year, Opel officially launched its new "Lightning" brand LOGO, with a new logo called "Blitz", which means "Lightning" in German. At the time, Florian Florian Huettl, Opel's chief executive, said Opel would fully transform its electrified brand in Europe by 2028. There are already 15 electrified products in the Opel product camp this year. In short, the release of the new brand logo also marks the brand's overall transformation to electrification. In May, Opel announced the lineup of the 2023 Munich auto show, including the Aart all-electric version, the Corsa e and an all-new model, a total of three electric models, and Opel will become the only Stellantis brand to participate in the Munich auto show.

As one of the best-selling car brands in Europe, Opel has a long history with the Chinese market. Opel first entered the Chinese market by way of import in 1993, and successively launched a number of products, including Yingsuya, Seavelli, Merina and Aart GTC, but these models failed to open the Chinese market. Data show that Opel withdrew from the Chinese market in 2015, with only about 40, 000 vehicles in the country. Unclear product positioning, coupled with a small number of products, low market ownership and other factors, led to Opel's sense of existence in the Chinese market is very low, and finally due to perennial losses and many other factors, it was a pity to exit in 2015. Last year, there was news that Opel would return to the Chinese market, but it was widely believed that it was unlikely that Opel would enter the Chinese market.

At present, the Chinese market has developed into a global market leader in electric vehicles, while more and more traditional car companies are beginning to accelerate the transformation of electric vehicles. Opel, as the only German brand of Stellantis Group, has firmly established its position in the electric vehicle market. At the EV Day in July 2021, the CEO of Opel said bluntly: "from 2024, all Opel brand models will be electrified, and by 2028 Opel will be fully electrified in the European market." We will return to China and bring 100% Opel electric cars. " As for what kind of innovation Opel will have when it is fully electrified, let's wait and see.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat