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On Aug. 10, Baojun Yunduo, a brand new model of Baojun Automobile, officially launched four models with a price range of 9.58 yuan to 123800 yuan, which will compete with BYD dolphins. As a comparison, the price range of BYD dolphins is 11.68 yuan to 136800 yuan.

In terms of appearance, different from Baojun's current models, the new car is more round and lovely in appearance. The appearance of the new car adopts a new design style, which is officially called "Sky Aesthetics". The front face adopts a closed grille design, the central hanging Baojun brand new flattened Logo logo, with split headlights on both sides, and the LED daytime light belt design that runs through the front face is also quite eye-catching and highly recognizable.

On the side of the body, the new car has smooth lines and uses hidden D-pillars to enhance the sense of fashion, and the roof is the popular suspended roof design, with hidden door handles and five-spoke low-wind resistance wheels, making the car look very young and fashionable. In addition, the new car also offers three body colors: Yun Hai Bai, Yanyun Qing, and Twilight Yun Zi. In the rear part, the new car taillight adopts a penetrating design, which echoes with the front face, and the rear spoiler of the ducktail type is suspected to be added in the upper part of the rear window.

In terms of size, the length, width and height of the new car are 4295/1850/1652mm and the wheelbase is 2700mm. For comparison, the length, width and height of BYD dolphins are 4070/1770/1570mm and the wheelbase is 2700mm. In other words, except that the wheelbase of the new car is the same as that of the dolphin, the length, width and height of the new car are better.

In terms of interior decoration, the new car uses a relatively simple double color design, and many details are embellished with similar wood grain elements, with 8.8in narrow strip LCD instrument and 15.6suspension central control screen, built-in MediaTek MT8666 chip, equipped with LingOS 2.0 system, this is the first model in the world equipped with LingOS 2.0 system, and the center console shows horizontal parallel lines as a whole. The visual effect is very fashionable without losing the sense of technology at the same time.

In terms of power, the new car is equipped with a permanent magnet synchronous single motor with the maximum power of 100kW, of which the low battery version is equipped with 37.9kWh battery pack with a pure electric life of 360km, and the high battery version is equipped with 50.6kWh battery pack with pure battery life of 460km.

Considering the positioning and price of the new car, the new car will compete directly with BYD Dolphin after its launch. From the price point of view, there is a high overlap in the price of the two models, and so is the product positioning, but the new car has more advantages in space and configuration. In addition to dolphins, including AION Y, ID.3 and other models are also potential competitors.

In May this year, Baojun Automobile announced that it would fully enter the new energy track with the new LOGO as the starting point, becoming another car brand to announce full access to new energy, while the first model carrying the new LOGO, "Baojun Yue", also went on sale in the same month. The car launched two models, the flagship version and the intelligent version, with a price range of 79800 yuan and 89800 yuan respectively, with permanent magnet synchronous drive motor on the power. The maximum power is 68 horsepower (50 kW) and the peak torque is 140 Nm.

Data show that since the launch of Baojun Yue, it has sold 6131 vehicles, making it the highest-selling model under Baojun Motors, with sales of 729,2148 and 3254 vehicles respectively from May to July.

So can Baojun Yunduo become a popular model after it comes on the market? Baojun Automobile official news, Baojun Yunduo listed that night orders exceeded 5000 units. Judging from the orders on the night of the launch, the new car does have the potential of a popular style, and it should be noted that competition in this segment is particularly fierce. Take BYD dolphin sales as an example, figures show that 21800 dolphins were sold in July this year. In this context, whether Baojun Cloud can get a response in the terminal market after listing is worth looking forward to.

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