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Equation Leopard finally unveiled the mystery of the first model, Leopard 5 official map was officially released today. It is understood that equation Leopard 5 is based on BYD's new DMO super hybrid off-road platform and is expected to be equipped with Yunqi-P intelligent hydraulic body control system. The car will make its debut at the equation Leopard brand and technology conference on August 16. the market price is expected to be about 400000 yuan and is scheduled to be delivered on the market this year.

In terms of appearance, Leopard 5 as a whole uses a more square design style, the front grille is connected with the headlamp group, and the upper and lower ends are connected with a lamp belt, forming the effect of a circular light belt, which looks very cool. At the same time, the equation Leopard brand LOGO is placed in the center of the grille to blend with the horizontal spokes. In addition, the car's lower enclosure has a wild guard design, showing a hard core gas field.

The side of the car body, the use of a large number of horizontal lines, with black wheel eyebrows and black anti-friction board, to create a strong visual sense. At the same time, the flat roof cooperates with the roof luggage rack, which not only satisfies the head space in the car, but also enhances the functional expansibility of the vehicle. In the rear part, the founder's body is equipped with protruding eyebrows and external spare tires, while the horizontal rear door and the vertical door handle on the left further highlight the personality style of the car. It is worth mentioning that the taillight group of the car adopts the shape of electrode ring buckle, which also has a high degree of recognition.

In terms of interior decoration, according to the spy photos of the road test, the equation Leopard 5 is consistent with the appearance with a relatively strong design style, and the car is equipped with a suspended central control screen and embedded full liquid crystal instruments. the chain elements and rivet decoration on the central channel have added a trace of industrial style, and the electronic file handle and driving mode buttons have adopted crystal elements to enhance the overall sense of grade.

According to officials, the Leopard 5 is the first model of BYD's new DMO super hybrid off-road platform, which is expected to be equipped with Yunfu-P intelligent hydraulic body control system. At the same time, the new car is equipped with front and rear double motors, with a maximum power of 500kW and an acceleration time of 0-100km / h in 4 seconds, which is quite amazing as a hard-line SUV.

In the domestic market, the dominant hardcore SUV is the tank brand of Great Wall Automobile, which has launched two models, especially Tank 500. the overall body modeling is very hard off-road, with a maximum price of 395000 yuan, and its future will also launch SUV such as Tank 700,800, when equation Leopard and the tank brand must have a war. In addition, joint venture brands will also be affected. Toyota Prado is the most classic representative, with a price of 43.58-604800 yuan when it stops production, which happens to fall within the pricing range of the first model of equation Leopard, and the new generation of Prado will be introduced for production and sale in China next year.

From the perspective of brand positioning, the launch of equation Leopard not only improves the layout of BYD's new energy passenger car, but also the key layout for BYD to complete the full-field coverage from household to luxury, from Volkswagen to personalized. The addition of new brands can not only enhance brand positioning, but also contribute to market increment for BYD. In addition, there are also successful cases of targeting hardliners off-road. Once the Tank 300 was launched, it continued to explode, and this very niche market segment gradually became lively.

Of course, as a hardline off-road SUV, it is difficult to get a higher market share for BYD with equation Leopard 5. After all, the market of about 400000 yuan is mainly dominated by luxury brands, such as Audi Q5L, Mercedes-Benz GLCs, BMW X3 and so on. By contrast, these consumers prefer to buy luxury brand models.

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