AutoBeta(AutoBeta.net)08/21 Report--

A few days ago, a blogger posted that four test cars of Xiaomi cars were photographed on the Urumqi-Changji Expressway in the Xinjiang Uygur Autonomous region, saying that "the posture is really good." As for how to tell it was a Xiaomi car, the blogger said, "the taillights, headlights, wheels and camouflage are all consistent with the revelations in Beijing at that time."

Lei Jun, chairman of Xiaomi Group, also posted a post on Weibo on Aug. 19: "Test Xiaomi MIX Fold 3 Leica optics, four shots and five focal segments" and posted a team photo, when his IP home is in Xinjiang. It is worth mentioning that when the group photo posted by Lei Jun was enlarged, the banner held in his hand was also a hidden mystery, which read "fight for Xiaomi car".

In addition, Hu Zhengnan, a partner in cis capital investment, also said on Weibo that "I was spoofed by engineers by throwing a tram showing a remaining range of 152km and taking three strong men back to their destination 85km away in an ambient temperature of 37 ℃". Hu Zhengnan said, "I simply despise my golden right foot. After arriving at the destination, the remaining mileage shows that there are still 90 kilometers, producing (minimum) 8.8 kilowatt-hour energy consumption." This may hint at the energy performance of Xiaomi cars.

To sum up, what we can confirm is that at present, Xiaomi cars are being tested in Turpan, and Lei Jun / Lu Weibing and other senior executives are also present at the scene to "supervise" Xiaomi car test results.

It has been two and a half years since the Lei officer announced that Xiaomi Group built the car on March 30, 2021, and there are only 10 months left from its planned time for mass production. At present, the mass production of Xiaomi car is still in progress in an orderly manner, but 10 months seems a little tight.

The progress of Xiaomi car is of great concern to the outside world.

On August 14, Lei Jun's annual speech was held as scheduled. In the one-and-a-half-hour-long speech, Lei Jun talked about his personal growth experience. He shared his experience of studying at Wuhan University, and then talked about his growth experience and life experience when he first started a business with three colors, Jinshan and Xiaomi. However, it is disappointing that Lei Jun kept quiet about the progress of Xiaomi car-building concerned by the industry.

Prior to this, Lei Jun continued to create momentum for Xiaomi cars on a number of occasions. On April 19, Lei Jun showed up at the scene of National Exhibition and Convention Center (Shanghai) and visited domestic new energy booths such as NIO, Xiaopeng, Polar Krypton, Gaohe, Zhiji, Feifan, Deep Blue, as well as ultra-luxury brands such as Lamborghini and Rolls-Royce. Lei Jun's arrival brought new enthusiasm to the staff of the car company's booth and the media people present. Lei Jun, who held a conference on Xiaomi's new products in Beijing the night before, It took everyone by surprise to show up at the auto show the next day.

Of course, Lei Jun did not mention Xiaomi cars, which may be inconvenient to mention, even though the industry expressed great concern about it. At present, although Xiaomi carries out road tests as scheduled, the answer to how to solve the production qualification has not yet emerged. Previously, it was rumored that Xiaomi might inherit Beijing Bowo's production qualification, but with the cancellation of Beijing Baowo's production qualification, this possibility has also become extremely low. Another possibility is that Xiaomi may apply for production qualification on its own, but with the tightening of the review, Xiaomi has a very high probability of successfully applying for qualification. The most likely possibility is that Xiaomi Automobile may achieve the transfer of production qualifications through the acquisition of local car companies and absolute control. Of course, the above are all guesses, and the current Xiaomi car-building project is still clear.

Although Lei Jun did not mention Xiaomi cars, he hinted at his decision to build cars everywhere. The most impressive thing is that he said, "people are great because of their dreams, and they grow up because they stick to them!"

On March 30, 2021, Xiaomi Group official announced that the car was built. At the press conference, Lei Jun said: "Xiaomi car is the last major start-up project in my life. I am willing to bet all my reputation and lead the team to fight for Xiaomi car." It is estimated that the investment in the next 10 years will be 10 billion US dollars.

"if you want to be a great company, you must follow the wind," Lei Jun said in an interview with CCTV. "at this moment, the tuyere is in the smart electric car." Lei Jun said that he did not want to build a car, and even had the idea of retirement, but Xiaomi had to build a car, because the car is in the tuyere, Xiaomi wants to become a great company, it must get traffic, and the car on the tuyere can provide enough traffic. As a result, Xiaomi's car-building field is a forced choice.

It is not difficult to see that in Lei Jun's view, Xiaomi's decision to build a car is not an impulsive decision, but a well-thought-out commercial consideration. Of course, car-building is a long-term business, and Wei Xiaoli in the new forces only makes profits on ideal cars, while NIO and Xiaopeng have yet to achieve self-hematopoiesis. Xiaomi, which announced that car-building Xiaomi will invest a lot of resources and energy, will be a huge financial burden, and will continue to affect Xiaomi's profitability, and even the development of the main industry.

Of course, it is too early to comment on the success or failure of Xiaomi car, Lei Jun said, "Life is a marathon, 01:15 success or failure, is not so important." All the difficult problems in life will be answered in the course of growth. " As for the success of Lei Jun's "fight for Xiaomi car", time will give the answer.

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