AutoBeta(AutoBeta.net)02/21 Report--

Cost-cutting investment in electrification seems to have become a consensus in the automotive industry. A few days ago, Audi also officially announced that it would reduce its future goal by $17 billion, cut about 10 per cent of its management positions and increase investment in electrification.

According to foreign media reports, Audi CEO Bram short (Bram Schot) said, "it is clear that our cost base is too high." Audi will cut about 10 per cent of its management positions in the process of cutting costs, and Mr short reiterated his goal of cutting costs by about $17 billion by 2022.

Audi has confirmed the scale of $17 billion in cost cuts, but the exact plan has not yet been finalised. It is understood that Audi had also planned to invest more than 15 billion US dollars in electrification by 2023 to promote electric vehicles, digital and self-driving technology.

In terms of sales volume, Audi's global sales reached 1.81 million in 2018, down 3.5% from the same period last year; Audi delivered 663000 new cars in China, up 10.9% from the same period last year, accounting for 36.6% of Audi's global market.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat