AutoBeta(AutoBeta.net)08/23 Report--

Today, @ tough Brother, head of public relations for ideal Automobile, said on Weibo, "I don't know which competitor has bought a bunch of water numbers these days. The weekly sales of the Black ideal L7 have declined, with large deliveries at the end of the month and low deliveries at the beginning of the month. Most car companies are at this delivery pace, which can also be black." It said that after observation, "these cooperative organizations are the same, with only more than 100,000 fake fans, and thousands of readers a day, it can be said that they do not have any influence. Step on Tesla, but it's a pity that all this money has been wasted. "

Ideal car CEO Li wants to retweet Weibo and directly said: the senior management of automobile brands should pay special attention to the delivery and operation of their own team, which does not have any practical effect (black content but no traffic), and will also bring corruption (all black box operation), thus wasting the already tight market fees. We backstage network-wide monitoring, the industry recognized serious corruption of car brands, this kind of investment is the most.

In this regard, many netizens in the comment area gave a hint.

On August 22, the ideal car was released in the 34th week of 2023 (8.14-8.20). The data show that ideal car sales were 8000 in the third week of August, compared with 7200 in both the second and first week. Ideal car sales totaled 21500 as of Aug. 20, and delivery is expected to remain at 30, 000 again in August.

It is understood that the ideal car models on sale include L9, L8 and L7 models. According to the data, the terminal sales of L9, L8 and L7 were 2555, 2568 and 2853 respectively in the third week of August, compared with 2186, 2460 and 2600 in the second week, and 1962, 2494 and 2747 in the first week. Judging from the overall performance, the sales of the three models did decline to some extent in the first two weeks of August, but the overall change was not big, and they returned to growth again in the third week, while the above-mentioned ideal L7 week sales showed a decline, the statistical time is 2023-07-24-08Compact 13, which does not include 8Accord 14-8max 20.

In addition, ideal Automobile has released three auto category lists, namely, sales of new power brands in the Chinese market, luxury brands in the Chinese market, and new energy brands in the Chinese market.

Among the sales of the New Power brand, the ideal car ranks first with 8000 vehicles, higher than the second Ulay (4100) and the third Deep Blue (3300). In luxury brand sales, ideal car entered the top five, lower than Mercedes-Benz (14900), BMW (14400), Tesla (13900), Audi (12400), is the highest sales of Chinese brands. In the sales of new energy brands, BYD (48300), Tesla (13900) and Ian (10400) ranked in the top three, while ideal cars ranked fourth.

On June 30, Li Xiang said that the goal of ideal car is to achieve the first sales of all luxury brands in the Chinese market (that is, the first sales of all passenger cars over 200000 yuan), with a delivery volume of 1.6 million vehicles per year. Earlier, Li wanted to post on the social platform: "with the delivery of pure electric models and the ideal L6 next year, we are confident that total sales will exceed BBA by 2024." Even if you focus on this market segment of high-end home users, you can make a very large scale. "

In the first July of 2023, the cumulative sales of ideal cars were 173300, while those of Xiaopeng were 75000, while Xiaopeng was only 52400. However, since July, the delivery performance of NIO and Xiaopeng has improved, with Xiaopeng returning to 10,000 deliveries to 11008, while NIO broke through the 20, 000 mark for the first time, reaching 20462.

Although ideal cars show far better performance than their peers in terms of sales and profitability, it is too early to win. More and more peers regard ideal cars as competitors, such as Great Wall Motors. This will undoubtedly increase the competitive pressure on ideal cars. Of course, only under pressure can you make progress.

In addition, ideal Automobile will release its first pure electric model-MEGA at the end of the year, and said it is confident that it will become the first model with sales of more than 500000 yuan, regardless of vehicle category and power form. According to the plan of ideal car, the product layout of "1 super flagship + 5 extended range models + 5 pure electric models" will be completed in 2025, with sales of 1.6 million vehicles.

Although the ideal has established no small advantages, in the medium to long term, challenges remain. At present, all the ideal cars on sale are hybrid cars. After entering the pure electricity market, the R & D cost will be significantly increased, and the construction of the energy supplement system needs to be improved. The cost or operation construction brought by it is a new challenge. In addition, although officials are extremely confident about the future performance of ideal pure electric models, whether pure trams will be as popular as add-on hybrids is determined by the market, which also requires more investment in ideal cars to consolidate expectations.

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