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On Aug. 23, the new Chery QQ ice cream was officially unveiled and the price was announced. A total of seven models were launched with a price range of 2.99-52900 yuan. The new Chery QQ ice cream is mainly aimed at upgrading the appearance and configuration, and the power and battery life have also been improved, with the highest comprehensive mileage 205km under CLTC operating conditions.

In terms of appearance, the new Chery QQ ice cream basically continues the design style of the old model, the overall shape is simple and cute, the headlamp groups on both sides are polygonal, and U-shaped lamp cavity structure is added inside. Compared with the old model, the new car is equipped with a new Qq logo, the closed grille is embellished with black panels, and the shape surrounded by the lower front is also adjusted. In addition, the new Chery QQ ice cream also adds hazel brown and tequila blue body colors, and uses a white roof design. In terms of size, the length, width and height of the new car are 3008/1496/1637mm, the wheelbase is 1960mm, the length is increased by 28mm, and the others are consistent with the old models. In the rear part of the car, the taillight group and the headlight group echo each other, the left tail is marked with Chery New Energy, the middle is Chery English logo, and the right is QQ ice cream.

In terms of interior decoration, the new car uses a simple, young and lovely design style, with only one full LCD dashboard, no screen in the central control area, and a flat-bottomed two-frame steering wheel with multi-function buttons on both sides. The transmission gear is designed with a knob. The throttle brake pedal has "+" and "-" symbols to facilitate novice drivers to drive. In addition, the car center console also provides a wealth of storage space. In addition, the car logo on the steering wheel is not the Chery logo, but directly uses the ecological letters of icar as the car logo.

In terms of power, the new Chery QQ ice cream offers three mileage options, namely 120km, 170km and 205km. Among them, the power of 205km sundae and 205km sundae + motor system is increased from 20kW to 30kW. The acceleration time of 0-50km/h is reduced to 6 seconds, and the rear single motor is used to add 10kW fast charging at the same time. It takes only 75 minutes to charge from 30% to 80%.

Chery QQ ice cream's main competitor is Wuling Hongguang MINIEV, the two models are very similar in terms of positioning and products, but from the sales comparison, Hongguang MINIEV sales are much higher than Chery QQ ice cream. Acer MINIEV, the highest-selling minicar from January to July in 2023, was 156400, followed by Changan Lumin with 54800, Geely Panda mini with 39200 and Chery QQ with 38900, according to the Federation.

As far as Chery QQ ice cream is concerned, it has certain advantages in performance-to-price ratio, but Hongguang MINIEV has more choices in product classification, which can meet certain personalized needs. The new QQ ice cream on the market, for the appearance, configuration, power adjustment, the price is also lower than the old models, more cost-effective, more competitive products, but to compete with Hongguang MINIEV, we still need to work harder.

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