AutoBeta(AutoBeta.net)08/24 Report--

A few days ago, there were media photos of the real car map of Star Journey Star Era ES. It is understood that Star Era ES positioning pure electric medium and large sedan, is also the first pure electric sedan under Xingtu brand, the new car will be listed in November, after listing will compete with BYD Han EV, zero run C01, Nezha S equivalent models.

The new car is built on the basis of E0X high-performance electric platform. As the first car of Xingtu brand electric vehicle series, the appearance of the new car adopts the latest family design style of Xingtu. According to the actual vehicle diagram, the front face of the new car adopts the closed air intake grille commonly used in electric cars plus hollowed-out lower surrounding design. The headlight groups on both sides are slender and slender, and a LED daytime running lamp belt forms a penetrating design effect.

On the side of the car body, the new car adopts the slip-back styling design. The roof line starts to slide down rapidly from the B-pillar to form the slip-back design. With hidden door handles, the whole looks very fashionable. In addition, the new car is also designed with a rear-facing camera on the front fender, and the charging port is located at the left rear fender. In terms of size, the length, width and height of the new car are 4945/1978/1480mm respectively, and the wheelbase is 3000 mm. At the rear of the car, the new car adopts a flat through-type rear tail lamp group, and the lower rear enclosure is also decorated with black decorative panels, with electric tail wings, giving people a strong sense of performance.

In the interior part, the new car adopts an embracing design style, equipped with a narrow all-LCD dashboard and a suspended central control screen. In terms of power, the new car is expected to offer two-wheel drive and four-wheel drive models, but the specific power parameters have not been officially announced.

According to the data, Xingtu Automobile is Chery's high-end brand, and it is also Chery's third attempt to impact the high-end market. In November 2018, Chery officially named its brand-new high-end brand EXEED "Xingtu". At that time, Yin Tongyue, secretary of the Party committee and chairman of Chery Holding Group, said: "Jietu is Chery's Skoda, Chery is Volkswagen, and Xingtu is Chery's Audi." For this reason, we also set an ambitious goal: "The sales target of Xingtu brand plan in 2019 is 60,000 vehicles, and we will strive to achieve the sales target of 100,000 vehicles."

But ideal is very plump, reality is very skinny. According to the data, the sales volume of Xingtu is 14,000 vehicles in 2019, 18,000 vehicles in 2020 and 37154 vehicles in 2021. Although the sales volume data shows a gradual upward trend, there is a big gap with Yin Tongyue's earlier planned annual sales of 100,000 vehicles.

At a recent communication meeting, Yin Tongyue once again used Chery's "Audi" and Chery's "Porsche" to describe the star route. Not long ago, Xingtu official Xuan Xing era ES first ride Xunfei spark model, Yin Tongyue is personally platform, and once again set sales target for Xingtu car. Yin Tongyue said, Next year domestic star road, Star era two product lines add up to sales of 300,000 vehicles, Plus exports about 200,000 vehicles, Together conservatively said there should be 500,000 vehicles. In other words, Yin Tongyue set a sales target of 500,000 vehicles for Xingtu next year.

It should be noted that there is still a certain gap between this sales target and the current sales volume of Xingtu cars. As a reference, from January to July this year, the cumulative sales volume of Xingtu cars was 53702 vehicles, including 11462 vehicles in July, which is also the first time that Xingtu cars have achieved monthly sales of more than ten thousand vehicles.

Up to now, the products of Xingtu Automobile include Wind Series, TX Series, TXL Series and Moon Series. With the launch of STERRA series of Star Era, the product matrix of Xingtu Automobile will be more perfect. It is understood that Star Era STERRA sequence as a brand-new new energy product series under Xingtu brand, follow-up products will cover B to C class, sedan, SUV, MPV and other body forms, and the first medium and large electric car Star Era ES is the pioneer of Xingtu brand to electric exploration, new car listing can become a new growth line of Xingtu automobile, boost Xingtu automobile to carry the annual sales target of 500,000 vehicles, or soon there will be an answer.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat