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At the 2023 Chengdu Auto Show, 2024 Land Rover Guards were officially launched, and a total of 6 models were launched, with a price range of 68.80-1.028 million yuan.

It is understood that the 2024 Land Rover Guardian is still divided into 90,100,110series. Compared with the old models, the price of the 2024 Land Rover Guardian has fallen somewhat, of which the price of the entry version of the Land Rover Guardian 90 model has dropped from 718000 yuan to 688000 yuan, the new entry model of the Land Rover Guardian model-P400 XS, and the threshold for consumers to buy has also dropped to 828000 yuan from the previous 878000 yuan.

The 2024 Land Rover Guardian 110p400 XS version is mainly aimed at the appearance details, the wheel eyebrow and the lower part of the body cover are designed in the same color, and the other parts continue the classic design of the Land Rover Guardian. Silicon Valley Silver, Ancient Land Brown, Nagano Snow Mountain Silver and Meteor Black are available. Compared with the 2023 model 110p400 X-DYNAMIC HSE, the new car eliminates the configuration of active electronic differential lock, torque vector distribution system, leather steering wheel heating, rear heating and so on, which is the main reason for the price drop.

In terms of power, the 2024 Guardian still provides 2.0T, 3.0T+48V light hybrid and 5.0T engines, with maximum power of 221kW, 294kW and 386kW, and peak torque of 400N m, 550N m and 625N m, respectively. The new car is equipped with 8AT gearbox and full-time four-wheel drive system as standard.

More and more brands are pouring into the off-road vehicle market, and the pressure on Land Rover brands is doubling.

At the 2023 Chengdu Auto Show, BYD brought look up to U8 and equation Panther 5, entering the market of 1 million yuan and 300000 yuan new energy off-road vehicles, respectively. The 400 Hi4-T tanks under the tank brand are also available for pre-sale, with a pre-price range of 28.5-295000 yuan. It is understood that the tank 400Hi4-T is located in a medium and large SUV, with a non-load-bearing body and a plug-in hybrid combination of 2.0T+P2 motor and 9HAT. As the latest brand of Dongfeng Motor, Dongfeng Warriors appeared at the auto show for the first time, and the first model, Mengshi 917, was pre-sold from 637700 yuan. Even Baojun, a subsidiary of SAIC GM Wuling, has launched a model called "Yueya", which is really hard in appearance, but does not have cross-country features.

Hardline cross-country seems to have become a blue sea, but this is also a new road opened up in an extremely inward market. In the future, the proportion of cross-country in the whole market will become larger and larger, but there will be so many homogeneous models at a time. It is destined to become a survivor game. Compared with foreign brands, independent brands are covering all SUV market segments, which is also a new challenge for Land Rover as a veteran "contestant".

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