AutoBeta(AutoBeta.net)08/31 Report--

Xiaopeng Automobile is a lot of good news recently. It signed a partnership with Volkswagen and then announced that it would join hands with Didi to build a car. At the same time, its Internet general also returned to Xiaopeng automobile team again.

Ji Yu, a former vice president of Xiaopeng's Internet center, has returned to Xiaopeng and has joined the job again, according to the official account of Wechat of 36 krypton on Aug. 30. Ji Yu is currently on duty as an "autopilot consultant", reporting directly to he Xiaopeng, CEO. There was no official response to Ji's return, but in the report, Xiaopeng's employees told the media: the news is true, and Ji returned the second week after Wu Xinzhou, the auto driver of Xiaopeng, announced his departure. In addition, sources also revealed that Ji Yu has begun to assist Xiaopeng's North American team and domestic docking work.

Relevant data show that Ji Yu has rich experience in Internet and mobile Internet, and worked as a R & D manager in Wuhan Zhongdi Information Engineering Co., Ltd. Subsequently, he joined Tencent Holdings Co., Ltd. as the director of the wireless technology laboratory. Later, he Xiaopeng joined the UC project as the director of innovative products at UC, and later joined Alibaba with UC. Ji Yu joined Xiaopeng Automobile in 2016 as vice president and head of the Internet Center, with overall responsibility for the product and technology planning of Xiaopeng Automobile Internet Center. In early 2022, Chen Yonghai, former vice president of Amap products, joined Xiaopeng Motor as head of the Internet Center. Officials said Ji Yu had other plans to become a consultant, but then there was news of Ji Yu's departure.

It is worth noting that last year, Xiaopeng Motor was frequently exposed that many departments had carried out organizational restructuring and layoffs, and senior personnel were in turmoil. At that time, he Liyang, vice president in charge of Xiaopeng Motor's overseas business, and his subordinates Zhang Yibo and Zhang Chuanjin left one after another. The Internet Center, which was originally held by Ji Yu, has also been adjusted, with Liu Fanfan and Zhao Hengyi, the backbone of the former Xiaopeng cockpit, leaving their jobs one after another.

It is understood that the Internet Center is Xiaopeng's first-level department, and its main job is to develop an intelligent cockpit, which includes four parts: voice, product design, technology research and development, and the Internet of things. This department has teams in Shanghai, Guangzhou, Beijing and other places, which can be understood as the core department of Xiaopeng Automobile. At that time, a person familiar with the matter revealed to the media that the Internet center was adjusted from high P, and people in charge of P10 to P8 left, some small departments had been abolished, and a large number of new graduates recruited in the early stage would also be laid off if there was no actual output during the probation period. At that time, in response to the layoffs, Xiaopeng said: the substantial layoffs are different from the facts, due to job adjustments and performance optimization in some departments, involving a small number of related staff adjustments.

Of course, Xiaopeng's series of adjustments last year have something to do with the decline in sales and increased losses behind it. Xiaopeng has been in a difficult situation since the second half of last year. First, there was a continuous decline in sales, falling out of the level of 10, 000 vehicles a month, and did not return to sales of 10, 000 vehicles until December. During this period, Xiaopeng also carried out a series of internal organizational structure adjustments, such as the establishment of the five major committees of strategy, product planning, technology planning, production and marketing, and OTA. In addition, in terms of personnel, Xiaopeng Motor has also made adjustments. The biggest personnel change should be Xiaopeng Motor on January 30 this year, announced that Wang Fengying, former general manager of Great Wall Motor, joined Xiaopeng Motor as president.

However, the effect of this series of adjustments is negligible. According to the latest financial data released by Xiaopeng Motor, total revenue in the second quarter was 5.06 billion yuan, down 31.9% from a year earlier. Of this total, the revenue from automobile sales was 4.42 billion yuan, down 36.2% from the same period last year. The net loss in the second quarter was 2.8 billion yuan, an increase of 3.8% over the same period last year. At a time when outsiders were not optimistic, Xiaopeng Automobile official announced on July 26 to cooperate with Volkswagen to launch two models for the Chinese market. The new car will be jointly developed based on Xiaopeng G9's electric vehicle platform and software. Xiaopeng is responsible for the vehicle platform as well as intelligent cockpit and intelligent driving system, while Volkswagen provides the world's leading engineering and supply chain capabilities. Two days ago, Xiaopeng announced that it was hand in hand with Didi that the two sides would build a "150000 yuan" popular car in the future.

The two cooperation is undoubtedly good news for Xiaopeng Motor, of course, it also means that it will face greater technical challenges. Wu Xinzhou, vice president of self-driving, the soul of Xiaopeng, left in August, while Liu Lan Zechuan, head of self-driving AI, also left before Wu Xinzhou left. He Xiaopeng also wrote about Wu Xinzhou's departure that he would lead the autopilot and R & D team in the future.

Wu Xinzhou's departure is indeed a loss of a general for Xiaopeng Motor. After all, Xiaopeng's intelligence ability is now at a critical moment of both internal and external supply, but the frequent flow of personnel among Xiaopeng's intelligent key figures will also affect the process of intelligence. Xiaopeng auto-related sources also said bluntly that the departure of Wu Xinzhou and others may not have much impact on the intelligent driving department in the short term, but in the long run, the team may face the challenge of diluting the combat culture. This time, Ji Yu's return is undoubtedly the right time for Xiaopeng Motor.

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