AutoBeta(AutoBeta.net)09/04 Report--

On Sept. 4, a car blogger posted on Weibo that the direct ID.4 CROZZ of FAW-Volkswagen was reduced by nearly 50, 000 yuan, and the price of the new car was as low as 145900 yuan. As a reference, the official price range of Volkswagen ID.4 CROZZ is 19.39-293900 yuan, which is on a par with that of some Chinese brands, such as BYD's Song PLUS EV.

However, Automotive Industry concern did not find the above activities after consulting FAW-Volkswagen and Volkswagen's Chinese official website, so there is no way to investigate the authenticity of the above activities for the time being, but at the same time, many dealers have issued similar price reduction posters, which may prove the possibility of this activity. Of course, everything is subject to official information, and you can also check whether local dealers have such activities. Through the inquiry of "Automotive Industry concern", we have learned that the activity with a high price of 145900 yuan in ID.4 CROZZ does exist, but there are some restrictions on this price, such as replacement of used cars, 6,000-point coupon deduction, exclusive benefits for Teachers' Day, and so on.

It is understood that ID.4 CROZZ is the first ID introduced by FAW-Volkswagen. Series of models, based on the Volkswagen MEB platform, positioning compact pure electric SUV, officially launched in January 2021 and announced the price of the new car, a total of five models, the subsidized price range is 19.99-279900 yuan.

ID.4 has two versions of FAW-Volkswagen and SAIC-Volkswagen in China, and the corresponding models are ID.4 CROZZ and ID.4 X respectively, in which the ID.4 CROZZ style continues the overseas version of ID.4, the LED light belt is connected to the headlight groups on both sides, and there is a luminous car logo design before and after lighting, which is fully recognized. In the rear part of the car, the through taillight adopts the black style, which echoes with the headlight at the same time. In terms of size, the length, width and height of the new car are 4612/1852/1640mm and the wheelbase is 2765mm.

In terms of power, FAW-Volkswagen ID.4 CROZZ provides three power versions. Among them, the maximum power of the standard version is 125kw, the maximum torque is 310Nm, and the mileage of CLTC is 425km; the maximum power of 150kw of long-lasting version is 150kw, the maximum torque is 310Nm, and the mileage of CLTC is 600km; the maximum power of high-performance version is 230kw, the maximum torque is 460Nm, and the mileage of CLTC is 554km.

This is not the first time Volkswagen has played a "price war". SAIC-Volkswagen officials announced a price cut on July 6, offering a discount on its ID.3 models to 125900 yuan, which directly boosted SAIC-Volkswagen's performance in the electric car market, with ID.3 sales of 10296 vehicles (wholesale sales) in July, compared with 9559 in the past six months. SAIC-Volkswagen said that ID.3 sales continued to exceed 10,000 deliveries in August, while hot sales of ID.3 also led to terminal sales of ID.4 X and ID.6 X.

The industry believes that Volkswagen ID.3 sales rose sharply after the price reduction, and it is reasonable for FAW-Volkswagen to adopt a similar approach. Retail sales figures show that 17642 ID.4 CROZZ vehicles were sold from January to July 2023.

In the Chinese market, Volkswagen should be the most determined development of electric vehicles, and it is also an international car company with good development in the field of joint venture electric vehicles, but it is still unable to compete with Chinese electric vehicle manufacturers. According to the FIFA data, the top three companies in sales of new energy vehicles from January to May 2023 are BYD, Tesla and GAC EAN, respectively. In addition, SAIC GM Wuling, Geely Motor, ideal Automobile and Changan Automobile also sold more than 100000 new energy vehicles. In TOP10, there is no joint venture car company.

At present, Volkswagen has three pure electric models, ID.3, ID.4 and ID.6, in the Chinese market. After entering 2023, the intensive listing of domestic new cars and price wars occur one after another, the prices of joint venture fuel vehicle brands continue to decline, and independent new energy brands participate in the market competition in the way of increasing quantity without price increase, which leads to Volkswagen ID. Family products lack competitive advantage. Today, Volkswagen ID. The family price reduction is the result of increased market pressure, and the price reduction is bound to stimulate the end market, but at the same time it will also intensify the competition between products.

Even BYD has reduced its price. At the beginning of September, a number of domestic car company officials announced price reduction and sales, and the bugle of "Golden Nine Silver Ten" was officially sounded.

On September 1st, Tesla officially announced that the price of Model Spicer X had been reduced. Specifically, the price of the Model S dual-motor all-wheel drive version starts at 698900 yuan, down 56000 yuan from the previous 754900 yuan, while the Plaid version of the three-motor all-wheel drive version costs 828900 yuan, down 130000 yuan from the previous 958900 yuan. Tesla Model X dual-motor all-wheel drive version costs 738900 yuan, down 98000 yuan from the previous 836900 yuan, while three-motor all-wheel drive version Plaid sells for 838900 yuan, down 151000 yuan from the previous 989900 yuan.

In addition to Tesla, car companies including Zero run Automobile, Xiaopeng Automobile, GAC Ean, BYD and other car companies have launched "price reduction and promotion" policies, including official reductions, time-limited promotions, time-limited subsidies, new models with lower configurations, and so on. the models involved are mainly new energy vehicles.

On the whole, the price war in the automobile industry is difficult to extinguish in a short time, which is the result of the competition between new energy vehicles and fuel vehicles, between new forces and traditional car companies, and between independent brands and joint venture brands. With the arrival of the "Golden Nine and Silver Ten", the competition for sales among the major car companies may become more intense. Measures such as price reduction, incremental no price increase, and the introduction of more entry-level models to lower the threshold may become the new normal in September, and the pressure of competition among car companies will also increase sharply.

In other words, ID.4 CROZZ is sold at such a reduced price, I wonder if German local consumers will be jealous when they see it.

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