AutoBeta(AutoBeta.net)09/07 Report--

On Sept. 7, Chery New Energy officially announced that its pure electric SUV eQ7 was officially named "Qirui Shu Happy Home" in Chinese.

Prior to the new car has been opened for pre-sale, a total of three models, the pre-price range of 14.39-163900 yuan. It is understood that the new car is based on an aluminum-based lightweight platform, positioning five-seat electric medium-sized SUV, the whole power system uses rear drive, and the mileage of NEDC operating conditions is 512km. The new car will be on the market on the 12th of this month.

In terms of appearance, the new car adopts a new design style, which is more simple and avant-garde than the previous big ant model. In terms of subdivision, the front face of the new car adopts a popular closed grille design, with the Chery CHERY English logo in the center, split headlamp groups on both sides, slender daytime driving lights at the top, and lens headlights at the bottom. The new car is surrounded by a three-stage design, with large-size diversion grooves on both sides, trapezoidal air intake design at the bottom, and a straight waterfall structure decoration, which has a good visual effect and a sense of movement at the same time.

On the side of the body, the new car is designed with coupe elements, the shape is full and round, and the two-color body design is adopted. The roof of the new car is equipped with decorations, and the slightly raised lower frame of the window creates a stylish and elegant posture, with black square eyebrows and five-spoke low wind resistance wheels, creating a very fighting feeling. In the rear part, the roof of the new car is equipped with a spoiler with integrated high brake lights, the blackened taillight group adopts a penetrating design, which effectively stretches the lateral visual width of the rear, and the trapezoidal license plate frame area is located in the lower surrounding part. the position of the fender on both sides is also designed with a decorative diversion groove to further enhance the movement atmosphere of the whole car, in addition, the silver shield of the new car is cancelled and replaced by a two-piece black diffuser. Visual effects are more athletic.

In terms of body size, the length, width and height of the new car is 4675/1910/1660mm, the wheelbase is 2830mm, and the positioning is pure electric medium SUV. Although the length of the new car is not outstanding, the wheelbase has reached a higher level. As a comparison, the length, width and height of Biadizon PLUS are 4785/1890/1660mm and the wheelbase is 2765mm.

In terms of interior decoration, the new car adopts a hugging layout, and the overall shape is relatively simple. The car is equipped with a 24.6-inch double screen, the chrome-plated strip running through the center console is very eye-catching, and the bottom of the strip is also equipped with atmosphere lights to enhance the sense of grade in the car. In addition, the number of physical buttons in the car is simplified, and most of the functions are expected to be operated in the central control screen.

In terms of power, the new car is equipped with a permanent magnet synchronous rear single motor with a maximum power of 155kW and a maximum torque of 285Nm. In terms of battery, it matches the lithium iron phosphate battery pack with a capacity of 67.12kWh, and the CLTC pure electricity lasts for 512km.

Data show that in 2022, Chery New Energy's annual sales increased by 112.9% to 232000 vehicles compared with the same period last year. Chery QQ ice cream and Xiao Ant are the main selling models of Chery New Energy, with sales of 97000 and 94000 vehicles respectively, up 661.3% and 22.5% respectively from the same period last year. However, after entering 2023, the growth rate of Chery New Energy is obviously sluggish. Data show that Chery New Energy sold a total of 48017 vehicles from January to July this year.

At present, Chery's new energy models include QQ ice cream, small ants, boundless Pro, big ants and Erize e, but the sales of several products are very mediocre. In July, for example, the highest-selling QQ ice cream was 5716, followed by Little Ant with 2110, while Unbounded Pro, Big Ant and Erize sold only 91, 45 and 7 respectively. For comparison, the same class of Wuling Hongguang MINI EV7 sells 15499 vehicles a month. In other words, there are no popular models under Chery New Energy, while BYD, Geely and Changan have all accelerated their expansion in the field of new energy.

Considering the appearance design and positioning of the new car "Qi Rui Shu Huan Home", it is expected that the new car will focus on the pure electric SUV market after its launch, and will compete with its peers, including Deep Blue S7, Zero run C11, Skyworth EV6, etc., as to whether the new car can support Chery's new energy sales, it is also more difficult, of course, as the price of the car has not yet been announced, it will take more time to answer how the car market performs after listing.

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