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Xiaopeng Motor recently reduced the 24 sales areas identified in March to 12, and is phasing out inefficient direct stores and expanding the size of dealers, according to Interface News.

As of press time, Xiaopeng official did not respond to the above report.

On September 1, he Xiaopeng, chairman of Xiaopeng Automobile, issued a message welcoming more new retail partners to join. At the same time, at the channel business meeting held, Xiaopeng Motor announced the "Jupiter Project." according to a person close to Xiaopeng Automobile, this plan will be headed by Wang Fengying, president of Xiaopeng Automobile, who is in charge of sales. the core measure is to gradually replace the previous direct marketing model with the dealer model.

In March this year, Xiaopeng Motor has completed a round of marketing system reform. After the reform, the two channel teams of Auto Trade and UDS have completed the merger in the internal organization and management structure; in the sales system, the sales regions of the two major channels in the country have been removed and adjusted to a small area system. At the same time, the original regional system was abolished and re-divided into more than 20 sales districts across the country, and the direct stores and authorized dealers in each district were in charge of the district.

Since then, Xiaopeng Motor has adopted the mixed mode of "self-built direct operation + authorized dealer to join" on the terminal network. at that time, the media said that the change of Xiaopeng automobile marketing system was related to the internal friction of Xiaopeng auto stores and authorized franchise stores. Prior to this, Xiaopeng Automobile CEO he Xiaopeng said that from January Xiaopeng Automobile will begin to integrate Auto Trade and UDS, brand, marketing, sales and other departments to organize the formation adjustment to form a big marketing.

However, the auto industry is concerned that whether it is the internal organizational structure, marketing system, personnel management or product layout, Xiaopeng's innovation is linked to its poor sales in the first half of the year. Data show that Xiaopeng delivered a total of 41435 cars in the first half of the year, down 39.93% from the same period last year, making it the brand with the worst decline in the new power brand delivery list.

Fortunately, after entering July, Xiaopeng car delivery volume gradually began to have a warming trend. Data show that in July and August, Xiaopeng delivered 11008 and 13690 vehicles respectively, with more than 10,000 vehicles delivered for two consecutive months. In the past two months, Xiaopeng Motor has also been in constant movement. in addition to its "marriage" with Volkswagen, Xiaopeng announced on August 28 that it would also cooperate with Didi. Industry people believe that with the landing of cooperation between the two sides, there will inevitably be more Xiaopeng car-hailing in the follow-up market, and the huge ride-hailing market may boost Xiaopeng car sales.

According to the official website, Xiaopeng car models currently on sale include Xiaopeng P7, P5, G3i, G9 and P7i. Among them, Xiaopeng G3 and P5 have entered the middle and end of the product, and the competitiveness of the pure electricity market at the level of 10-200000 is gradually weakening. Xiaopeng G9 also faces challenges at the sales end because of its relatively high price, which also means that Xiaopeng P7i and G6 models will support Xiaopeng car sales to a large extent.

In view of the further reform of Xiaopeng automobile marketing, industry insiders believe that the sales scale of automobile companies has reached a certain order of magnitude, and the future automobile sales channels may once again return to the traditional dealer model. As for a series of changes, Xiaopeng car sales can return to the glory period remains to be seen.

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