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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > Industry Report >
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Some time ago, the smart model withdrew from the US market, and this model, which is popular all over the world, was not only sought after by the Chinese people, but also ranked first in Japanese minicar sales in Japan. But how to suddenly withdraw from the American market?
Since entering the US market in 2008, smart has been sought after by Americans for its flexible handling and low space occupancy. At its best, sales reached 24000 vehicles in the first year.
This situation is just a flash in the pan, and its sales began to decline gradually in 2009. By 2018, smart had only 1276 new cars in the United States. Driven by Trump's new economic policy, local brand support has increased, and low oil prices have always been a common phenomenon in the United States. Manufacturers are more willing to develop larger SUV or other home models for Americans, as evidenced by the return of the extended version of the Uncoway to the United States.
While smart's model development is originally aimed at countries with old neighborhoods or smaller urban layouts such as Japan and Europe, we can see that many cities like Vienna, Rome and Paris retain ancient urban planning, while smart is aimed at these narrow and high-density areas, but in the United States, cities with high population density and dense building communities are only San Francisco and New York on the map.
The smart is not suitable for Americans. The size of the two-seater smart is 2.7m wide, 1.6m high and 1.55m high, while even the extended four-seater model is only 3.5m. This is too small for Americans, and the ride is not very comfortable. It is just enough for a person to use it as a substitute, but if someone with a family needs to meet their daily shopping and outings in their spare time, and in the United States, where many people live in the suburbs, the road network is well developed and the performance of smart is more reluctant. Obviously, smart is very difficult to meet the needs of most people in the United States.
After Daimler's marriage with Geely, the smart will be developed as a pure electric car. Geely has research and development experience in miniature electric cars and will be localized in China and exported to the world in 2022. In China, smart is more suitable to be put into the Beijing-Tianjin region, the Yangtze River Delta region and the Pearl River Delta region, which are densely populated and have compact land resources.
And Geely has its network car-sharing business of Cao Cao chauffeured cars, and it can also maximize the benefits of smart models by leasing. In the future, models like smart will bring convenience to solve the problem of travel in congested areas of our city.
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