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A few days ago, Ford "secretly" updated the brand LOGO because the change was not officially announced, but the new standard has taken the lead in the application of the 2024 FMY 150 models.

Compared with the original brand logo, the new logo uses a flat design, abandons the chrome-plated oval border of the previous logo, is decorated with simpler white lines, and the inner frame is also deleted. the font is enlarged while retaining the classic stylized Ford font, which is very similar to the logo used in the 1960s.

However, Ford did not mention the change in its 2024 Fmur150 model, and it is unclear whether the new logo will be applied to other models, but Automotive Industry focus speculates that it should be refreshed with the update of the new version. "Automotive Industry concern" noted that at present, Changan Ford has used a new brand logo, but has not yet applied it to the new car.

Ford, founded by Henry Ford in 1903, is one of the global automobile companies. In Ford's 120-year history of development, its brand LOGO has changed many times. The LOGO, which is a combination of blue oval and Ford, appeared as early as 1927, while the font of Ford first appeared in 1909, and this design has been retained ever since.

In 1965, Ford redesigned the LOGO, which was very similar to the 1927 version, but more oval. In 1976, Ford designed a more textured alternative version based on this version to use on the car body. In 2003, on the occasion of Ford's 100th anniversary, the oval icon was updated to remove the metal chrome frame added in 1976, and the metal texture was replaced by a blue gradient. Until now, these three versions are the Ford logo is still in use, is the longest-used version of Ford.

In recent years, with the accelerated development of automobile electrification, the major automobile manufacturers have unanimously upgraded their image LOGO to remove the 3D effect of highlight stereo, from complicated and heavy pseudo-materialized graphics to light and crisp planarization symbols.

Since 2016, Audi, Volkswagen, BMW, Nissan, Toyota, Volvo, Cadillac and many other manufacturers have entered the wave of brand simplification to speed up the transformation of electrification and intelligent networking. In 2022, according to Automotive Industry concern statistics, including China FAW, long-distance cars, Harvard, Skoda, Citroen, Geely and other manufacturers have announced to change the brand logo, all adopt a more flat design style.

For now, this trend of simplification continues and is strong. As far as automobile brands are concerned, the ultimate goal of most brand image transformation and upgrading is to enhance brand value, help brands expand the future new energy market, and inject new momentum into the development of the industry. Of course, flat design is not a new trend, but it is not a reasonable solution to common problems caused by different trends, but we have to admit that flat design has become the mainstream of the market.

Industry insiders believe that flat design has the advantages of easy to identify and spread, but the reason for really forcing car companies to change standards collectively in the past two years is still the general trend of intelligence. Cheng Zhenbiao, a senior research expert and senior engineer at the research level of China Automobile, said that the change means its determination to innovate, change and revolutionize, aiming to win over users and establish a new image and appearance of the enterprise. This shows that mainstream car companies that have been or will have a hundred years of history will appear in front of users with a completely new attitude, "parting ways" with the traditional fuel era.

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