AutoBeta(AutoBeta.net)09/21 Report--

On September 20th, looking up to the first volume production car-- looking up to the official launch of the U8 deluxe version, the price of the new car is the same as the pre-price, both at 1.098 million yuan. According to previous reports, looking up to the U8 as a large SUV, it will be equipped with four wheel-side motors, which can independently control four wheels, achieve lateral movement, turn in place and other functions, as well as allow the vehicle to float on the water and complete straight and steering operations.

In terms of appearance, the U8 is divided into deluxe version and cross-country version, the front shape of deluxe version is different from that of off-road version, the bumper of deluxe version is more delicate, while the front bumper of cross-country version looks stronger and thicker, and extends to the bottom of the car, which can better protect the front of the car from bumps in the wild environment. Specifically, the front of the car is designed for the "gong" grille, and the headlamp group adopts the tripod design, which is equipped with longitudinal daylight, which has a high degree of recognition after lighting. At the same time, the interior of the grille is decorated with dot matrix, the brand LOGO is embedded in the center, and the areas covered by lampshades on both sides are equipped with LED light source, which has a strong visual effect after lighting.

The side of the car body, the overall shape is more square, in line with the hard-line off-road SUV modeling cognition. Looking up at the U8 is equipped with a hidden door handle and two light belts above the exterior rearview mirror. In the position of the D-pillar of the vehicle, there are six silver decorations, and from the effect shown in the preview picture, the red part may be an electric indicator light, and the user can directly know the current electric power or charging status of the vehicle from outside the car. At the rear of the car, look up at the U8 with octagonal external spare tire cover and split width lamp belt. In terms of size, the length, width and height of the new car are 5319/2050/1930mm and the wheelbase is 3050mm.

In terms of interior decoration, the U8 deluxe version has a more luxurious atmosphere, the central control screen uses a built-in design, and a few physical keys are retained at the bottom, while similar wingspread line designs are used on both sides of the central control screen. can make the car have a more spacious visual effect. In addition, the new car will also integrate a 23.6-inch instrument screen and co-driver entertainment screen, with two 12.8-inch screens in the back row, supporting five-screen linkage.

In terms of power, the U8 is equipped with "easy Sifang" four-motor technology, that is, four wheels are independently driven by four motors, and each motor can independently control a single wheel, with a maximum power of 220-240kW and a maximum torque of 320-420N ·m. In addition, the four-wheel four-motor technology can independently control the torque of a single wheel, look up at the U8 to achieve lateral movement and U-turn functions, and can also complete a variety of driving conditions. including ice and snow circle, desert slope, tire burst to continue driving, in-situ U-turn and floating mode and so on.

BYD Motor owns four major brands: BYD, Teng Teng, equation Leopard and look up. Among them, the brand was officially announced on November 8, 2022, including U8 and U9, of which U9 is a pure electric sports car. Look forward to the establishment of self-supporting channels in the future, including Shenzhen, Beijing, Shanghai, Guangzhou, Hangzhou and Chengdu and other cities will set up experience centers.

Looking up to U8 brings a lot of competitive pressure to Mercedes-Benz EQG. At the 2023 Shanghai Auto Show, Mercedes-Benz brand new pure electric car EQG ushered in its debut. Although this is a "big G" without an engine, it retains the original hard-school SUV style, while the interior is basically the same as the current Mercedes-Benz G-Class design, using a dual screen design with a full LCD dashboard and a central multimedia display screen, while canceling physical buttons. According to the latest media reports, the Mercedes-Benz EQG will be released in October, using a new naming style.

For BYD, entering the high-end market is a move that has to be taken. On the one hand, BYD has gained a foothold in the middle and low end of the market, launching high-end luxury models, which can effectively improve the company's revenue quality. On the other hand, in the high-end luxury field where domestic car companies have never been successful, BYD will enjoy a good brand premium if it succeeds in breaking the situation. Of course, looking up at the brand is hard to sell, but for BYD, the deeper meaning is that BYD's brand awareness is quietly rising.

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