AutoBeta(AutoBeta.net)09/27 Report--

On September 26th, Qiyuan A07, the first model in Changan Qiyuan series, was officially put on the market, with a total of five equipped models, with a price range of 15.59-176900 yuan. According to previous reports, Changan Qiyuan is the latest product line of Changan Automobile brand, alongside Changan, Auchan and UNI. Qiyuan A07 is based on EPA1 platform and provides add-on hybrid and pure electric version for consumers to choose from.

In terms of appearance, Qiyuan A07 uses a new design language, and the through-type lamp group is matched with the lower three-stage air intake, which makes the car look very futuristic. At the same time, the front enclosure of the new car is equipped with through-type vents, the heavy pressure of the front of the car and the raised ribs and lines on the motor / engine hatch are combined to create a visual effect of diving. In addition, the new car is equipped with a new LOGO style, which is similar to the combination of "101", which enhances the freshness to some extent compared with the Changan car logo.

On the side of the body, the new car is designed in sedan style, with short front suspension, long rear suspension and slip-back roof, which greatly enhances the sports sense of the new car. In the rear part, Qiyuan A07 adopts through-type taillight group and fumigation treatment, with integrated duckling tail disturbance design to create a good sense of movement. In terms of size, the new car is 4905/1910/1480mm in length, width and height, and 2900mm in wheelbase, competing with BYD Seal, Zero running C01 and other models.

In terms of interior decoration, the overall design of Qiyuan A07 is very simple, with leather wrap and wood grain decoration, and the central console and door panels are equipped with embracing atmosphere lights, so the overall environment of the car is relatively simple and elegant. The center of the center console is equipped with a large-size suspended central control screen, but it does not use a liquid crystal dashboard, and the functional areas on both sides of the double-spoke multi-function steering wheel are also integrated with black design elements to create a stronger sense of advanced. The rear small-size display screen + AR-HUD head up display provides driving information for the driver.

In terms of power, the Qiyuan A07 is based on the EPA1 architecture, the pure electric version is equipped with ternary lithium batteries supplied by Ningde era, is driven by a single motor, with a maximum power of 190kW, and provides two versions of the battery pack with a capacity of 58.1kWh and 79.97kWh, with a corresponding pure electric mileage of 515km and 710km respectively. The extended range version uses a 1.5L naturally aspirated engine (engine model JL473QJ) as a range extender, with a maximum power of 70kW, a battery pack with a matching capacity of 28.39kWh and a pure electric range of 170km.

In terms of overall vehicle positioning, Qiyuan A07's competitors will target BYD Seal (16.68-279800 yuan), Zero run C01 (14.58-208800 yuan) and Deep Blue SL03 built on the same platform (14.59-699900 yuan). All three models offer pure electricity and extended range power options. Compared with the above models, the price of Qiyuan A07 is higher than that of Zero C01 and Deep Blue SL03, but Qiyuan A07 has a larger body size, and its spatial performance will be due to the above two models. At the same time, it is equipped with many smart, safety and other configurations to meet the needs of young consumers.

From the perspective of models, the overall design of Deep Blue SL03 is more sporty, while Qiyuan A07 is biased towards the household market, facing different consumers. The Tramway report predicts that although Qiyuan A07 locates medium and large cars, it is expected to reduce dimensionality to crack down on competition with medium-sized cars, and gain the market through size and price advantages. Xiaopeng P7 and BYD seals are more representative models, and they can also be seen as competitors of Qiyuan A07.

It is understood that Changan Automobile mainly operates passenger car brands including Changan, Deep Blue and Avita, of which the electrification transformation at this stage depends most on Deep Blue cars. It is understood that Deep Blue's first model, SL03, was delivered in August 2022, covering hybrid and pure electric vehicles, with a total delivery of 29316 vehicles in the first half of the year, compared to the influence of BYD and Tesla in the new energy market. In the first half of the year, Shenzhen Blue Automobile had an operating income of 8.828 billion yuan and a net loss of 1.059 billion yuan.

At the same time, Avita, which focuses on the high-end market, is not optimistic. According to the financial report, Avita's operating income in the first half of the year was only 2.245 billion yuan, with a net loss of 1.756 billion yuan. Although Avita 11 combines the advantages of Changan, Huawei and Ningde era and carries the important task of the development of Changan automobile high-end new energy brand, it does not have an absolute advantage compared with extreme krypton 001, Lulai ES6, Zhiji LS7 and other models in the 300000 yuan market. In the first half of the year, Avita 11 delivered a total of 8534 vehicles.

Changan Qiyuan is the fourth product series after Changan, Auchan and UNI, and it is also the only Xing Energy brand series under Changan Automobile. At present, the known products include A05 and A06 in addition to A07.

In the past few years, Changan Automobile has not had a good life, and like other large automakers, it needs to rely on joint venture brands to maintain market development, but in the context of declining joint venture brands and shrinking profits, Changan Automobile has to speed up the development of independent new energy vehicles. In the new energy vehicle market, Changan Automobile has covered the low, middle and high end market, in which the main market is Avita, the middle and high end market is Deep Blue Automobile, and the mainstream market is Changan Qiyuan, but according to the current development of domestic new energy vehicles, the road for the transformation of Changan new energy vehicles will not be very smooth, and the more bloody market competition is still in front of Changan Automobile. For Changan Automobile, the approaching schedule of the "Shangri-La Plan" means that the electrification transformation needs to be accelerated. Under the background of the increasingly fierce competition for domestic new energy vehicles, it is also worth looking forward to whether Changan New Energy can stand out.

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