AutoBeta(AutoBeta.net)05/02 Report--

After the departure of President Zheng Jie, GAC Fick immediately ushered in a big change.

Zheng Jie, chief operating officer (COO) of Fick Group in China and president and general manager of GAC Fiat Chrysler Automobile sales Co., Ltd. left on April 29th. The female executive who has worked at Fick for 10 years has basically witnessed Fick's fall from a high position in China.

Immediately, GAC Fick announced a major adjustment of the operating mechanism, GAC Fiat Chrysler Automobile Co., Ltd. and GAC Fiat Chrysler Automobile sales Co., Ltd. to carry out a "merger", including organizational structure and personnel, to achieve the integration of production and marketing. The newly formed "integrated joint venture" integrates the functions of the two companies, with an executive appointed by each shareholder as president and executive vice president.

In terms of personnel, Massimiliano Trantini, who has just taken over from Zheng Jie, will serve as president of Guangzhou Auto Fick's "integrated joint venture"; Zhang Zongsheng, executive deputy general manager of Guangzhou Auto Fick Manufacturing Company, will serve as executive vice president, president and executive vice president of the "integrated joint venture" under the leadership of the board of directors.

At the same time, Patrick Dougherty, Guo Baixun, the former executive deputy general manager of the sales company, will serve as the deputy general manager in charge of sales of the "integrated joint venture company".

GAC believes that this adjustment will help Guangzhou Auto Fick further straighten out the mechanism, achieve the integration of production and marketing, and establish a more efficient team to respond to changes in the Chinese market environment and respond quickly to the needs of our customers.

Mike Manley, chief executive of Fick Group, said: "with the new organizational structure of the joint venture, they will be able to better respond to the needs of the Chinese market. This team will accelerate the goal of improving quality, reducing costs and, most importantly, providing excellent products to the market. "

The departure of Zheng Jie and the great adjustment of the organizational structure mean that GAC Fick will enter another era. However, in the face of a sharp decline in sales and the cold winter of sales in China, GAC Fick can still make a comeback?

According to the data, GAC Fick sales peaked at 220000 in 2017, but then fell to less than 130000 in 2018. Entering 2019, the performance of the Guangzhou Auto Fick market still did not improve, with sales of 21706 vehicles in the first three months of this year, down 41.32% from the same period last year, and the decline has been declining for 15 consecutive months, and the decline tends to expand further. Earlier, quality problems occurred frequently, affecting users' reputation and smashing brands, and the word "feelings" could not stand the test of the real market after all.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat