AutoBeta(AutoBeta.net)05/02 Report--

The recent launch of the high-end model LM300HMPV at the Shanghai Auto Show has become the focus of the market, and the vehicle launch has made many people think that in addition to Toyota's hot-selling Elfa and Vilfa, Lexus's LM300H will become the new generation of price increase king. Toyota's CEO Akio Toyoda said that there is no demand for a price increase for any Lexus model, indicating that Lexus's customer-oriented philosophy remains the same.

Most netizens have complained that fare increases are the norm. The Elfa that does not increase the price is a fake Elfa. Some even complain that adding up the prices of the three cars together can make up a high-end Maybach model.

"for a GX400 model bought this year, you have to pay 200000 of the fee for a price increase, and the part of the price increase is not paid with the car price, but paid separately, and the price in the invoice is only the official price tag," a car owner in Shenzhen told us.

And a salesperson who works in an interview with a Lexus 4S store told me that it is not that we are forced to increase the price, but that it is the norm in the industry, but the way to increase the price is not like the so-called additional fees in some media. or extend service fees and other various fees, but naked statement to customers. If you want to buy early and enjoy early, you have to increase the price. Otherwise, we will have to wait for a long delivery date. If the time is short, it will take 4 months or more than half a year.

One of the biggest causes of these problems is the lack of sources of best-selling models, and even some car owners who fail to get the choice of appearance can only return to their level to choose other colors or other configuration models, which has become the reason for price increases.

A car owner in Guangzhou reported to the reporter that when buying a mid-range brand model, the salesperson charged it five years' advance interest during the five-year loan period. The interest charge is only collected in the form of Wechat transfer and there is no invoice. And why can't these price increases be written in the invoice?

The reason for the price increase not to issue invoices or separate invoices is that some of them are in the form of public accounts and the other is in the form of smuggling accounts, while the legal profession and accountants say that consumers are suspected of tax evasion. The law firm said that the extra charge for picking up the car when the car was started was part of the extra charge. These taxes include 25% of corporate income tax and 13% of VAT fees, while the additional fees are capital-free income. And the 6000 yuan of third-party financial services revealed in the protection of the rights of Mercedes-Benz owners is precisely this groundless benefit.

The financial service institutions in many loans are actually grafting the price-increasing services to a third party. The difference between the third-party financial services and the 4S tax collection point is that the tax rate of financial services is 8% and the corporate value-added tax is 13%. It can be seen that 4S stores steal map taxes by grafting tax payers.

Public data show that the financial services penetration rate of new cars is as high as 39%, while high-end brands reach 50%, and the profit space for 4S stores in the market is all in it. The author believes that the problem of price increase can not be curbed through the law and government departments, but should be solved from the top down, the wool comes from the sheep. In particular, in terms of manufacturers' customization of prices, I think we should not publicize the words of market guidance prices, but should be customized by dealers and manufacturers according to regional conditions through market conditions, and carry out the relative quarterly sales price of each model through logistics costs and market environment, so that 4S stores and manufacturers can sell in an open and transparent situation.

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