AutoBeta(AutoBeta.net)10/03 Report--

On October 2nd, BYD Co., Ltd. announced the latest production and marketing KuaiBao. According to the data, BYD sold 287500 new energy vehicles in September, up 42.83 percent from a year earlier, of which 286900 new energy passenger vehicles were sold, up 42.76 percent from a year earlier. In addition, as of September, BYD sold a total of 2.0796 million vehicles, an increase of 75.48% over the same period last year. According to the annual sales target of 3 million vehicles, the current target completion rate of BYD's sales is 69.32%. This means that BYD needs to maintain average sales of more than 300000 vehicles over the next three months in order to meet its sales target.

It should be noted that what BYD announces is wholesale sales, which is different from the statistical path of sales data released by a group of new forces. Wholesale sales refer to the number of cars that automakers ship to regional dealers, which may not have been sold. Retail sales refers to the delivery of the vehicle by the dealer to the actual buyer, which is also the true reflection of the final vehicle sales. According to the Federation of passengers, BYD sold 1.627 million vehicles in retail from January to August 2023, while the official wholesale sales were 1.7922 million. The greater the gap between the two big data, the higher the inventory.

At present, BYD's car sales mainly come from the BYD brand, including Ocean Network and Dynasty Network, which sold 139800 and 133800 cars respectively in September. In Ocean net, the highest-selling product is Song PLUS, which is 40200, seagulls are also more than 40, 000, 40100 and dolphins are 32900. In the dynasty net, the highest-selling model is the Qin family, with 45100 vehicles and 32900 yuan.

At the high end of the market, BYD has laid out three major brands: Teng Teng, equation Leopard and Wang Wang. At present, only the Tengli brand is open for delivery. It is understood that the current Tengli brand models on sale include D9, N8 and N7, of which Tengli D9 is the main source of sales, with sales of 10249 vehicles in September. From the price point of view, Tengli D9 in the domestic price range of 33.58-465800 yuan, compared with other BYD products, the price does enter the luxury range, the performance in the domestic MPV market is not bad.

According to the previous brand planning, momentum Planning D, E, N, Z, A five major product series, covering MPV, SUV, cars and urban sports cars. The prices of Tengli N7 and Teng Teng N8 are both above 300000 yuan. On Aug. 5, Tencent N8 was officially launched. It is the successor model of Tencent X, which is positioned as a medium and large SUV. It provides both pure electricity and hybrid power, with sales of 1097 vehicles in the first month.

The success of the momentum brand stage, also let BYD accelerate the pace of high-end, have planned to look up the car and equation leopard car. On September 20th, looking up to the first volume production car-- looking up to the official launch of the U8 deluxe version, the price of the new car is the same as the pre-price, both at 1.098 million yuan. According to previous reports, looking up to the U8 as a large SUV, it will be equipped with four wheel-side motors, which can independently control four wheels, achieve lateral movement, turn in place and other functions, as well as allow the vehicle to float on the water and complete straight and steering operations.

At this point, BYD has basically formed a brand matrix covering mass products (BYD dynasty / ocean), middle and high end (momentum, equation leopard) and ultra-luxury (looking up).

For BYD, the next crucial battle is internationalization. Since the second half of last year, the pace of BYD passenger cars going to sea has been increasing. So far, it has entered 53 countries and regions, including Japan, Germany, Australia and so on. Among them, Europe alone has a footprint in 15 countries, with a network of more than 140 stores. In the first half of this year, BYD sold 145500 overseas passenger cars.

At the 2023 Munich Motor Show, BYD revealed that it would confirm the location of its first passenger car factory in Europe by the end of the year and expand its European dealer network to more than 200. According to the plan, BYD's overseas exports are expected to be 25-300000 vehicles in 2023, and the export volume may reach 1 million vehicles next year.

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