AutoBeta(AutoBeta.net)10/05 Report--

On Oct. 5, AITO officials announced that the total number of new M7s was more than 40000 (non-refundable deposit).

On September 12, the new AITO M7 officially released and announced the price, offering two versions of big five and six, with a price range of 24.98 to 329800 yuan, which falls in the same price band as the medium-sized SUV M5 of the same brand. This price means that the starting price of the new model is 70,000 yuan lower than that of the previous version, and 40,000 yuan lower than that of the M7 after the price cut in January.

This is the first independent car launch since the establishment of the brand. Previous new cars, including the M5 and M5 EV, were all released at the launch of Huawei's new products, but this time the new M7 chose to release independently, which may reflect the reflection and change of attitude towards the car business within Huawei, and it is also a consideration after AITO asks the brand's terminal market sales are not as expected.

As a brand jointly launched by Cyrus and Huawei, the product advantages of the AITO series of models are reflected in smart driving and cockpit capabilities. It is understood that the new M7 adds a lidar and is equipped with HUAWEI ADS 2.0high-order intelligent driving system, which can achieve high-speed and high-order intelligent driving in urban areas without relying on high-precision maps.

Yu Chengdong said that the new M7, equipped with HUAWEI ADS 2.0 high-order intelligent driving system, is expected to achieve high-speed, urban high-order intelligent driving that does not rely on high-precision maps, and urban intelligent driving assistance (urban NCA) will achieve a nationwide experience. At the same time, the new M7 has 27 sensing hardware, combined with the high-performance computing platform and Huawei's self-developed anthropomorphic algorithm to achieve full scene and all-weather perception of dynamic and static targets (including abnormal objects).

On October 1st, AITO officially announced the number of orders for the new M7. Officials say the new M7 has averaged more than 1500 vehicles a day since it went on sale on Sept. 12, bringing the total to 30, 000 in September. The latest figures show that the new M7 has totaled more than 40, 000 units as of Oct. 5, meaning that the average daily order is about 2000, and sales of the new M7 will be more popular than ever during the National Day period.

However, on October 1st, when all the new domestic forces announced the delivery volume to the outside world, the AITO question world chose to be silent again. The data show that the cumulative sales of ideal cars in the first three quarters are 244200, and the annual sales target rate of 300000 vehicles is 80%, which is the new force with the highest delivery target. In addition, the annual sales target of extreme krypton is 140000, and 54% in the first three quarters. Other models are less than 50%, and it is difficult to achieve the sales target under the background of extreme market volume.

The launch of the new M7 may change the situation in which AITO is applauded but not popular. It is worth mentioning that in the fourth quarter, AITO will also launch a new car, the M9. On September 25, Yu Chengdong announced at Huawei's autumn full-scene new product launch that the M9 will be released in December.

The direct competitor of the M9 is the ideal L9. According to the information disclosed by the Ministry of Industry and Information Technology, the M9 will provide both incremental and pure electric power, with 5230/1999/1800mm in length, width and height, wei 3110mm in wheelbase, full-size SUV positioning, and hand-to-hand combat between the M9 and the ideal L9.

It is understood that Huawei's latest smart car full-stack technology solutions will all be on the M9, including HUAWEI x HUD AR-HUD, Huawei smart car light solution HUAWEI xPixel and HUAWEI xScene light field screen, as well as Huawei's latest HarmonyOS 4, and so on. Yu Chengdong said, "the M9 is not only the best SUV within 10 million, but also the most powerful SUV you can see on the road."

However, the pricing of this model is still unknown. If the pricing refers directly to the ideal L9, it is possible for the M9 to become a popular style, but with the current market trend and the influence of the AITO brand in the domestic market, it is not easy for the M9 to directly replace the ideal L9.

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