AutoBeta(AutoBeta.net)10/07 Report--

Tianyan check information shows that industrial and commercial changes have taken place in ideal Automobile's Beijing Automobile Hejia Information Technology Co., Ltd., Beijing Rockwell Technology Co., Ltd., Beijing Automobile Technology Co., Ltd., and Beijing Automobile North Technology Co., Ltd. Li wants to step down as legal representative and manager, all replaced by Feng Weili. At present, Li Xiang is still the executive director of the above-mentioned company.

In response to the above changes, ideal Automobile said: "this is a common change in the company's industrial and commercial registration information and does not represent a change in the company's management." Industry insiders pointed out that in many cases, serving as the legal representative of a number of companies has a lot of legal risks, great pressure and inconvenience.

According to the data, Li Xiang is the founder of ideal Automobile and a famous serial entrepreneur in China. He once founded the computer hardware website Bubble and Automobile Home, which is the most visited automobile website in the world. In July 2015, Li wanted to enter a car manufacturing company to create an ideal car, becoming one of the three swordsmen of the new forces of car building in China.

While ideal Automobile is headquartered in Beijing, formerly known as "car and Home", "car and Home" changed its name to "ideal car" in March 2019, and then obtained the production qualification through the acquisition of Lifan passenger cars. The self-built factory is located in Changzhou, Jiangsu Province, with an annual production capacity of 100000 vehicles. Among them, Beijing che Hejia Information Technology Co., Ltd. was established in April 2015, with a registered capital of about 280 million yuan. It is a company mainly engaged in software and information technology services, and the company is 95.1% owned by Li Xiang.

Compared with Xiaopeng Automobile and Xilai Automobile, ideal Automobile was founded the latest and is currently the brand with the least products on sale. Up to now, ideal Auto's models on sale include ideal L9, L8 and L7 models. Although it was founded late and there are few products, ideal cars now far surpass other car companies in terms of monthly sales and annual cumulative sales. Data show that from January to September this year, ideal Automobile delivered a total of 244225 new vehicles in the whole year, an increase of 180.95% over the same period last year, of which 36060 were delivered in September, an increase of 3.28% month-on-month and 212.72% over the same period last year, setting a new record for monthly delivery. this is also its continuous delivery of more than 30,000 vehicles since June.

The gradual rise in sales has also given the ideal car more confidence. To this end, Li Xiang has given a higher KPI. Li Xiang said at the earnings meeting in the second quarter of this year that he would challenge the target of selling 40, 000 vehicles a month in the fourth quarter of this year. According to the plan, the ideal car will also launch its flagship model MEGA this year, which will be officially launched in December and delivered in February 2024, which means that the ideal car will start the dual technical route of "extended range + pure electricity" at that time, and Li Xiang has also said that the ideal MEGA has the confidence to become the first car with sales of more than 500000 yuan, regardless of vehicle category and power form.

In addition, ideal will release four new cars next year, including an add-on SUV and three all-electric models. With the gradual improvement of the products, 2023 to 2025 will be the most important three years for the ideal car from stage 1 to stage 10. The goal of the ideal car is to achieve the first sales of all luxury brands in the Chinese market. According to the plan, by 2025, the ideal car will complete the product layout of "1 super flagship + 5 extended range models + 5 pure electric models", mainly for more than 200000 of the consumer market and achieve sales of 1.6 million vehicles.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat