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A few days ago, the US new power brand Fisker announced that it would open its first sales experience store in Shanghai, China, and began to promote its business layout in the Chinese market. It is understood that the experience store will be located in Taicang Road, Huangpu District, Shanghai, and is expected to open in December 2022 or January 2024.

Henrik Fisker, founder and CEO of the Fisker brand, previously said: "We are very pleased to enter the Chinese market later this year, we expect China to become an important growth market for electric vehicles in the future, and we believe that our cars will be very attractive, which is why we have set up an office there and intend to open a delivery center this year. I believe we can start delivery as early as next year, and it is possible to achieve annual sales of 75000 vehicles in China. "

According to the official website, the only Fisker model on sale is the Ocean, which was officially unveiled at the 2021 Los Angeles Auto Show and was the first car produced by Magna for electric car start-ups. It went into production at Magna's carbon neutralization plant in Gratz, Austria, in November 2022, and delivered its first Ocean in Copenhagen, Denmark, in May 2023. The car is available in Extreme, Ultra and Sport versions, starting at $68999, $49999 and $37499, respectively, and can reach up to 360km, according to the official website.

Fisker Ocean overall shape is more square, the front shape has a high degree of recognition, it is equipped with the rare intake grille of pure electric vehicles, and a large number of black elements also make the car more cross-border attributes. On the side of the body, the new car also uses a unique design, and the black suspended roof plays a good role in embellishment. At the same time, the black rims and black panels at the wheel arch can make the SUV look wild. The style of the rear is similar to that of the front, the narrow taillights have a very high degree of recognition, and the rear surround design is more complex. It is worth mentioning that Fisker Ocean is also equipped with solar charging panels on the roof, which can slightly improve the range of the vehicle.

In terms of interior decoration, Fisker Ocean is similar to Ulai, both equipped with a vertical central control screen and a full LCD dashboard, and the central control screen can be rotated like BYD. In addition, Fisker Ocean retains a large number of physical buttons in the car, the steering wheel also uses a double-spoke design, and the seats and floors in the car are made of environmentally friendly materials.

In terms of power, the Fisker Ocean will provide three sets of powertrains: the Sport version is equipped with a single motor with a maximum power of 275hp and an acceleration time of 6.9s for 0-60mph (0-96km / h); and the Ultra version is equipped with dual motors with a maximum power of 540hp and an acceleration time of 3.9s for 0-60mph (0-96km / h) The Extreme and One versions are also equipped with dual motors, but with a maximum power of 550hp and an acceleration time of 3.6s at 0-60mph (0-96km / h).

Retail data show that Tesla sold 433700 vehicles in China in the first three quarters of 2023, up 36.3 percent from the same period last year, accounting for 8.4 percent of China's new energy vehicle market, second only to BYD. Tesla entered the Chinese market as early as 2016 and quickly occupied the market through Model 3 and Model Y. now the Chinese market has become the largest new energy vehicle market in the world, and more and more overseas new forces have begun to aim at China, hoping to open up a new path in the highly competitive market environment, but judging from the current market environment, it will not be easy for overseas new forces to enter the Chinese market.

Take Fisker as an example, its first model, Ocean, starts at $68999, about 504100 yuan. If it is imported into China, the price of this model may reach more than 600000 yuan. With reference to the more brand-aware Tesla, it also uses imported Model X and Model S, and its sales in the Chinese market are also very ordinary. In addition, the current Chinese market competition is fierce, and the market pattern is basically formed, BYD has occupied the absolute market share, Guangzhou Automobile, Geely, Changan, Great Wall and other traditional car companies crazy layout of the high-end market, Ulai, ideal, Xiaopeng is also stabilizing the market situation, and as an "outsider" Fisker how to survive? In addition, Chinese consumers' consumption concept of automobile products has changed, and the belief of foreign brands has been declining day by day. If the products are not strong enough, it may be difficult to get a piece of the pie.

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