AutoBeta(AutoBeta.net)10/15 Report--

According to data released by Dongfeng Motor Co., Ltd., DPCA sold 6523 vehicles in September, down 53.22% from a year earlier, while cumulative sales in the previous September were 63774, down 29.47% from a year earlier.

As a representative of French cars, Shenlong Automobile Co., Ltd. was established on May 18, 1992, jointly funded by Dongfeng Motor and Peugeot Citroen Group. DPCA has two major brands: Dongfeng Peugeot and Dongfeng Citroen. Although the two major brands have a large number of products, and the two major products have been updated at an accelerated pace since 2023. But so far, only the Versailles C5X has performed well in the market.

In terms of brand segmentation, Dongfeng Peugeot sold 3734 vehicles in September, with cumulative sales of 27372 vehicles for the year. According to the official website, Dongfeng Peugeot models for sale include 408Accord 408X, 508L, 2008, 4008, 5008, etc., although the products are rich, but the market performance is general. Take September sales as an example, Dongfeng Peugeot sold more than 1,000 models in September, with the highest sales of Peugeot 408 with 912, Peugeot 5008 with 911 and Peugeot 508 with 458, while Peugeot 408X and Peugeot 2008 sold 329 and 207respectively, while Peugeot 301 and Peugeot 3008 sold only 4 and 2 respectively.

Dongfeng Citroen sold 1250 vehicles in September, with a cumulative sales of 18307 for the year. According to the official website, Dongfeng Citroen currently sells products including Tianyi C5 AIRCROSS, new C3-XR, Versailles C5X, C6 and other models, of which Versailles C5X is the highest selling model of DPCA. In September, for example, the Versailles C5X sold 853 vehicles, compared with 12398 in the previous September, accounting for 67.72 per cent of Dongfeng Citroen's total sales.

At present, the source of sales of DPCA still depends on fuel cars, while the sales of Versailles C5X, the main product in the past, have begun to decline in recent months. Data show that from July to September this year, Versailles C5X sales were 1562, 1021 and 853 respectively, showing a gradual decline.

According to the 155000 sales target set by DPCA, the annual target completion rate is only 41.14%, while judging from the previous delivery volume, DPCA may not be able to meet sales expectations.

In mid-June, Citroen announced a marketing change plan to prepare for a comprehensive electric transformation, in which the future marketing work of DPCA will be further refined. Marketing business will be integrated into four departments, including brand development center, digital operation center, marketing center and customer service center. DPCA's Dongfeng Citroen and Dongfeng Peugeot brands will be unified management and network integration. DPCA said that the marketing change is aimed at optimizing and streamlining processes, improving internal efficiency, improving dealer profitability and responding to the market and customers better and faster. DPCA also hopes to speed up the electrified transformation process by adjusting the structure of the marketing field.

According to the plan, DPCA will launch eight new cars with pure electricity, plug-in and extended range power system in the next five years, the first new energy model is expected to be launched in 2024, while fuel vehicles may retain only six products. According to another report, a DPCA insider revealed to the outside world that China is in a leading position in the field of new energy and intelligence compared with foreign countries, and the relevant core technology of new energy models will be introduced from Dongfeng Company according to the current plan.

It should be noted that now the major car companies have entered the cruel "knockout" stage, while the sense of existence of French cars in the domestic market is not strong, coupled with the slow electrification transformation. Obviously, the road ahead of DPCA, which is trying to rely on new energy to help the overall development, is still full of thorns.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat