AutoBeta(AutoBeta.net)10/16 Report--

On the morning of October 16, extreme Krypton officials announced the latest time-limited preferential policies, and their polar krypton 001, polar krypton X and polar krypton 009 models all offer discounts to varying degrees, and the duration of the event is from 9: 00 on October 16 to 24:00 on December 31.

In terms of vehicle types, the limited time discount for extreme krypton 001 models is 37000 yuan, starting at 9: 00 on October 16, 2023 and ending at 24:00 on December 31, 2023. In addition, users can also choose 63000 yuan worth of product power upgrade, finance, charging and other benefits, the two parts of the discount is 2 to choose 1, can not be shared.

In addition, extreme Krypton X can enjoy up to 51000 yuan in time-limited car purchase benefits, including 16000 yuan free choice fund, 18000 yuan worth of financial courtesy, and 5000 yuan worth of Paris Xuanmi and Hangzhou green car paint, ME version can be free upgrade of 5000 yuan worth of 19-inch wheels, and 5000 yuan worth of additional benefits and 6000 yuan worth of replacement benefits. Extreme krypton 009 up to 16000 yuan can enjoy time-limited car purchase benefits, including additional matching replacement benefits.

It should be noted that this is not the first price cut for the polar krypton brand this year. On August 11, Guanxuan of the polar krypton brand reduced the price of its extreme krypton 001 by 3.0-37000 yuan, of which the prices of the You version and ME version were reduced to 386000 yuan and 349000 yuan, while the latest price of the entry-level WE version was 269000 yuan. As for the reason for the price reduction, the main reason is to enhance the competitiveness of products so as to compete with other automotive products.

Polar krypton brand (English name ZEEKR) was founded on April 15, 2021, is Geely's new intelligent pure electric car brand, jointly invested by Geely Automobile and Geely Holdings, with a shareholding ratio of 51% and 49% respectively. Li Shufu is chairman of the company and an Conghui is CEO. As an important brand of Geely's transformation to new energy, so far, polar krypton cars have a total of polar krypton 001, polar krypton 009, polar krypton X three models on sale.

Among them, the first model ZEEKR 001 is based on Lecker ZERO Concept, positioning medium-sized sedan, currently launched a total of 5 models, the price range is 30.00-403000 yuan; November 2022, ZEEKR 009 launch, the new car based on Geely SEA vast structure, positioning medium and large MPV, currently launched a total of 2 models, the price range is 49.90-588000 yuan In April this year, the polar krypton X launched, the new car positioning compact pure electric SUV, currently launched a total of four models, the price range is 18.98-229800 yuan.

According to the retail data of the Federation of passengers, from January to September 2023, the polar krypton brand delivered a total of 79028 new cars, of which polar krypton 001 was the main source of sales, with cumulative sales of 52998, accounting for 67.06% of polar krypton brand sales, while polar krypton 009 was 13355. Polar krypton X is 12675.

Polar krypton CEO an Conghui has previously revealed that polar krypton will ensure the delivery target of 140000 vehicles for the whole year in 2023, four new models will be added in 2024 and 2025, and eight models will support the annual sales target of 650000 vehicles in 2025. However, from the analysis of the current sales of polar krypton, it is difficult for polar krypton to achieve its goal of delivering 140000 vehicles.

"exchanging quantity with price" is almost one of the measures for many automobile brands to maintain their competitiveness in the rapidly changing car market. according to incomplete statistics, up to now, there are more than 50 car brands and hundreds of models in China. Through factory subsidies or dealer price cuts and other ways to participate in the price war, the discount range is generally 30, 000-120000 yuan, unprecedented in strength. Lang Xuehong, deputy secretary-general of the China Automobile Circulation Association, said: "as dealers increased the volume of cars in September, terminal prices continued to decline in September and October." In addition, this year's "Silver Ten" car market will not only be very successful, but also the actual performance may exceed the "Golden Nine". "We believe that the quality of 'gold nine and silver ten' will be basically the same, and there may even be a situation of 'silver nine and gold ten'," he said. "

At present, the "price war" in the car market is still going on, and it has entered a white-hot stage, so can "price reduction and profit" boost the sales growth of car companies? There's a good chance! However, "Auto Industry concern" believes that "price reduction" may enable car companies to achieve sales growth in a short time, but it cannot become a magic weapon for car companies to achieve long-term sales target growth. From the consumer's point of view, whether it is fuel vehicles or new energy vehicles, the lower the price, the better. At the same time, it can also encourage car companies to provide more cost-effective products. But for the whole car market, price war is not a long-term solution. Although price cuts can stimulate car sales and ease inventory pressure in the industry, frequent "price wars" will also squeeze the profit space of enterprises.

As for whether the polar krypton car can further increase sales under the new round of policy stimulus, "Automotive Industry concern" will also continue to pay attention.

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