AutoBeta(AutoBeta.net)10/26 Report--

On October 25th, according to a media report later on Auto, the QQ sales system has once again ushered in a major adjustment, and Huawei may take over the QJ sales system. All sales staff of AITO will join Shenzhen Huitong Business Co., Ltd., a wholly owned subsidiary of Huawei, as supernumerary employees of Huawei. The replacement will be completed next year.

At the same time, the report also pointed out that after the completion of this change, Huawei will further control the sales system and control the sales strategy and workflow. The rent for Huawei's offline stores is still paid by dealers, and the labor costs of salespeople are borne by Huawei. It is understood that Huawei Huitong is a wholly owned subsidiary of Huawei, its main business scope is all kinds of terminal pre-sales and after-sales business.

As soon as the news came out, it immediately attracted the attention of the majority of netizens. Some netizens commented: it is not the best choice for Huawei to build a car or not to build a car, and the best choice is to set up a brand-new car company that operates independently but is properly controlled. Of course, it is also possible to take a direct stake in an existing car company. As for taking over other people's sales system, it is not a good choice.

Another netizen said: Cyrus has no say at all. There is no difference between feeling and taking over, whether Huawei has the qualification to sell cars or not after adjustment is up to Huawei.

Both AITO and Huawei responded urgently to the matter. Both sides said: the news is not true. In addition, it also said that Mengjie Automobile has been loved and recognized by consumers since its launch, and Huawei will further increase the construction of direct stores in order to provide consumers with a better sales and service experience. At the same time, it is stressed that there is a cooperative relationship between Huawei and Menjie, and the two sides have cooperation in the fields of research and development, manufacturing and sales.

It is worth noting that after Huawei made it clear in March that it would not build cars, and Huawei Ren Zhengfei signed the "Resolution on Huawei not to build cars", it put forward strict requirements for the exposure of Huawei logo in car design, emphasizing that Huawei / HUAWEI should not be used in vehicle promotion and appearance. This decision has a great impact on Cyrus, which has always been promoted by Huawei brand.

In June, there were media reports in the market that Huawei's smart car business is building a car sales store different from the current mobile phone store, specifically for selling Huawei smart car ecological alliance models, including the AITO interface series that is already on sale and planned cooperative models such as Chery, Jianghuai and Polar Fox. The news also sparked suspicions in the industry about strained relations with Huawei.

In addition, under the background of Tesla setting off a price war in January this year, the sales volume of the question series has also been affected, and the situation is not optimistic. Although the world also followed the price reduction after Tesla announced the big price reduction, with its three models reduced by up to 30, 000 yuan, the price reduction did not stimulate the increase in sales. Relevant data show that the retail sales of AITO from January to September in 2023 are 4469, 3512, 3625, 2437, 4083, 5668, 4240, 6243 and 7025 respectively.

For the question of the downturn in sales, Selis has also made a lot of adjustments. For example, at the end of June, a joint working group on AITO sales service was established with Huawei, which is responsible for the end-to-end closed-loop management of marketing, sales, delivery, service, channel and other business. In August, the AITO question Group was established to further improve management efficiency and respond quickly to decision-making, so as to focus on core business and promote innovation and development.

In addition to deepening cooperation with Huawei, the new M7, which starts at 249800 yuan and locates five luxury smart drivers, was launched on Sept. 12. Large SUV. According to official figures, the total number of "new M7" has exceeded 60,000. As for the new M7 explosion, Huawei Yu Chengdong also said bluntly that "it is not easy to bring the dead back to life."

According to official plans, the M9 will be released in December this year. With the hot sale of the new M7 and the arrival of the M9, the sales of the brand may be greatly improved.

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