AutoBeta(AutoBeta.net)11/07 Report--

On November 6, Polar Krypton officially announced that its first car was named "Polar Krypton 007". It is understood that the polar krypton 007 is the fourth model under the polar krypton car, the internal code name is polar krypton CS1e, based on SEA vast architecture under the PMA2+ platform production, or positioning as a pure electric medium-sized car, competitors including BYD Seal, it will be unveiled at the 2023 Guangzhou Auto Show and pre-sale at the same time.

In terms of appearance, the overall design of the polar krypton 007 is quite different from the current polar krypton model, because this model is the first new car designed independently by polar krypton. According to the official pictures and spy photos, the shape of the front face of the new car tends to be round, and the raised ribs of the engine cover, the moving front face and the sedan car body make it have a high degree of recognition. At the same time, the headlamp is a brand-new design, showing a slender shape, looks very simple. In addition, the car is also equipped with lidar on the roof, so it can be inferred that the car will have the hardware foundation to support a high-level auxiliary driving system.

The side of the car body tends to be the car body design, so that it has an excellent visual texture. At the same time, the front and rear raised eyebrow lines greatly enhance the muscular sense of this car, and the hidden door knob is not absent. In the rear part, the car adopts the popular through-type taillight group, and integrates the brand LOGO into it, so as to enhance the visual hierarchy of the rear. In terms of size, the height of the car is 1450mm, the wheelbase is 2928mm, and it is positioned as a pure electric medium-sized car.

Polar Krypton, Geely's new intelligent pure electric car brand, was launched on April 15, 2011. the first model, ZEEKR 001, is based on Lecker ZERO Concept and is officially priced at RMB30.00-403000. On November 1, 2022, ZEEKR 009 officially launched, the new car is based on Geely SEA vast structure, positioning medium and large MPV, the official price is 49.9-588000 yuan. On April 12, 2023, ZEEKR X is listed as a compact pure electric SUV with a price range of 189800 yuan.

Earlier this year, Polar CEO an Conghui released an internal letter defining several key tasks for Pole Krypton in 2023, including the delivery target of 140000 terminals, the launch of two new products and the launch of globalization. It is understood that Polar Krypton is one of the few fully KPI car companies in 2022, with ZEEKR 001 delivering 71941 vehicles in 2022, exceeding the annual sales target of 70, 000 vehicles, and achieving the delivery target of 140000 vehicles in 2023 means doubling the growth rate on the basis of 2022.

However, contrary to one's wishes, polar krypton delivered a total of 79028 vehicles in the first three quarters of this year, only 56.42% of the target, while in the final sprint phase, it is difficult to achieve monthly sales of more than 15000 vehicles with three volume models, which is in the context of successive waves of price cuts in the same industry.

From the perspective of product definition and marketing means, the intention of polar krypton to take the route of differentiation is obvious. Polar krypton 001, polar krypton 009 and polar krypton X correspond to the market segments of hunting sedan, luxury MPV and compact SUV respectively. Among these models, polar krypton 001 has the highest sales, but the industry price war is becoming more and more fierce, and the market segment enters the bottleneck of user scale, so polar krypton has to reduce its price to deal with it.

On October 16, polar krypton official announced the latest time-limited preferential policy, its extreme krypton 001, polar krypton X, polar krypton 009 models all have varying degrees of discount, the duration of the event is from 9: 00 on October 16 to 24:00 on December 31. In terms of vehicle types, the limited time discount for extreme krypton 001 models is 37000 yuan, starting at 9: 00 on October 16, 2023 and ending at 24:00 on December 31, 2023.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat