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On the evening of November 10th, Dongfeng intelligent new energy brand SHOW and e π brand was officially launched, and the first model, e π 007, also made its debut. It is understood that the e π brand will focus on the 150000-200000 yuan market. In addition to this debut of the e π 007, the e π brand will also launch a medium and large SUV with an internal code name S59 in 2024.

The new car is based on Dongfeng quantum architecture, positioning large cars in the new energy movement, and will provide extended range and pure electric models for consumers to choose from. The new car is scheduled to start pre-sale at the end of the year. In terms of appearance, from the pictures of the debut, the front face of the new car is designed with a clear edge, using a closed grille with a simple double T-shaped brand Logo, and on both sides are the popular split lamp groups, which are highly recognizable after lighting.

On the side of the body, the new car has smooth lines and adopts sedan car body design. The highlight of the new car is that some models use the characteristic opening mode of electric scissors doors, and red brake calipers are also used in the rims to further enhance the sports atmosphere. At the same time, the new car is also equipped with frameless doors and side projection lights. In terms of size, the length, width and height of the new car are 4880mm/1895mm/1460mm and wheelbase 2915mm respectively. In the rear part, the new car adopts the popular through-type taillight group design and fumigates the interior, and the design around the rear part is very dynamic, and the black trim runs through echoes with the taillight.

In the interior part, the new car uses a relatively simple design language, equipped with full liquid crystal flipping instrument and large-size central control screen, the car system is equipped with Qualcomm Snapdragon 8155 chip, and the new car is also equipped with a double-spoke flat-bottomed steering wheel. at the same time, a large number of physical keys were cancelled. In addition, due to the use of shielding design in the car, when the center console looks more hierarchical, it also reserves a more spacious storage space.

In terms of power, the new car is equipped with Dongfeng Mach E power system, will be equipped with extended range and pure electricity, and will provide a four-wheel drive version. The exposed information shows that the maximum power of the new car's four-wheel drive twin-motor model is 400kW, and the comprehensive mileage of the extended version can reach 1200 kilometers.

According to the official statement, the e π brand will focus on the 150000-200000 yuan market, meaning that the prices of the Dongfeng e π 007 model and the medium and large SUV model with the internal code name S59 will also be in the range of 150000-200000 yuan. It is understood that at present, there are only two Buick E4 and E5 models in the medium-and large-scale new energy SUV at this price, but there are many competitors in the medium-sized SUV market that reaches 15-200000 yuan, including Deep Blue S7, Harvard fierce Dragon MAX, Zero running C1 and so on.

It should be noted that this year is the key year for Dongfeng Motor to implement the "three-year Action of Transformation and upgrading". For this reason, Dongfeng Motor also accelerates the promotion of new energy strategy.

On August 16, Dongfeng Motor announced the launch of the new energy strategy of Dongfeng passenger vehicles and made a major adjustment to the management system of the new energy cause of independent passenger vehicles. After the adjustment, Dongfeng Motor will integrate the management of Dongfeng Fengshen, Dongfeng e π and Dongfeng Nano. In short, Dongfeng Fengshen, Dongfeng e π and Dongfeng Nano will no longer fight on their own, but the headquarters will directly operate independent passenger cars, and the brand positioning of the three major product series will also be clearer, among which, Dongfeng Fengshen will accelerate the transformation from fuel-fired vehicles to energy-efficient vehicles, Dongfeng e π will position the motorized brand for the mainstream market, and Dongfeng Nano is a pure electricity brand for small market segments.

As one of the new energy layout of Dongfeng Automobile, the appearance of e π 007, the first model of the e π brand, also announces the completion of the comprehensive layout of the new energy of Dongfeng Automobile. As for the market performance of the products of the e π brand after they appear on the market, we need more time and market feedback.

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