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Volvo's new electric MPV--EM90 made its global debut in China on November 12, with an advance price of 818000 yuan. It is understood that EM90 is Volvo's first pure electric MPV, which will be produced by Zhejiang Haoqing Automobile Manufacturing Co., Ltd., based on the same platform of extreme Krypton 009. After listing, China will compete with Teng Teng D9, extreme Krypton 009, Lantu dreamer, Wei Pai Gaoshan and other high-end MPV, but as a Nordic luxury brand, the price of Volvo EM90 is destined to be high.

In terms of appearance, the new car still continues Volvo's iconic Nordic luxury design concept, with a relatively simple overall shape. The front face, "Thor Hammer" will be presented with LED and the new shape, below with a longitudinal layout of split light group with an inverted trapezoidal black air intake shape, basically the same as Volvo EX90, the difference is that the EM90 enclosed net adds borderless design, further embellishing the new car's fashionable and exquisite style. In addition, the new car is also equipped with fumigation front enclosure components to improve recognition.

On the side of the body, the overall design style of the new car is highly similar to that of the polar krypton 009 on the same platform. the new car uses a large number of straight lines, and the more straight roof design provides sufficient head space for passengers in the car. Split panoramic skylights are also expected to provide more comfortable lighting requirements for the front and back rows. In addition, the front fender of the side waistline runs through and extends to the rear of the car, which has a strong sense of fashion with large-size and low wind resistance styling rims. In terms of size, the length, width and height of the EM90 are 5206/2024/1859mm, the wheelbase is 3205mm, and the positioning is medium and large pure electric MPV.

As for the rear, the main change of Volvo EM90 is to add the shape of the lamp group to the rear window of the new car, so that the new rear light group presents a "T-shaped" design, and the VOLVO letter logo is presented in a way that can be lit, which also has a strong recognition after lighting. In addition, the new car will also use split panoramic skylights, which are expected to meet the lighting needs of passengers in the front and rear seats.

In the interior part, no detailed official picture has yet been released, and the door is expected to be equipped with a large suspended central control screen and a series of driving assistance systems. with a combination of software and sensors, including high-definition cameras, panoramic cameras, millimeter wave radar and ultrasonic sensors.

In terms of power, the known information is that the Volvo EM90 is equipped with a dual-motor layout, with a maximum power of 200kW, and the 0-100km/h acceleration of the same power model is only 4.5s, which can be regarded as the vehicle with excellent power performance in the same class. In terms of range, the new EM90 is expected to achieve a performance of more than 700km.

The electrification transformation is considered an important part of Volvo's sustainable strategy, which means that cars powered by internal combustion engines will be completely removed from its product catalog, including hybrid vehicles. In the future, Volvo's product lineup will be made up of 100% pure electric models.

According to the plan, Volvo will launch four new pure electric models in 2023, laying out three new market segments. By 2025, its pure electric models will account for 50% of total sales, with the rest in hybrid models. By 2030, Volvo will transform into a pure electric brand, when it will sell only pure electric cars, eliminating all cars with internal combustion engines around the world. By 2040, Volvo aims to become a climate zero-load benchmark, and all pure electric models will be sold online only. From the perspective of development in recent years, Volvo has taken the initiative to cater to the Chinese market and actively promote the transformation of motorization. of course, the current sales of electric models have not shown positive results.

In addition to the EM90, Volvo earlier launched the EX30 in Milan, Italy, which was built on the same platform as Polar Krypton X and became the smallest SUV in the history of the Volvo brand and will be produced domestically in the future. At the 2023 Shanghai Auto Show, Volvo unveiled EX90, which is based on the SPA2 platform and will be the first to be listed on the Chinese market.

Volvo is one of the first traditional luxury brands to start electrification transformation, and it is also the first traditional car company in the world to abandon the production of internal combustion engines, but the pace and speed of transformation of new energy products are not fast, basically from oil to electric models. According to the official website, Volvo currently implements four domestic models in China, including S90, S60, XC60 and XC40, of which S90, S60 and XC60 launch plug-in hybrid models on the basis of fuel vehicles, while XC40 launches pure electric models on the basis of fuel vehicles. However, in the context of the substantial expansion of new energy vehicles, the luxury car market has been eroded by new power brands such as Azura and ideals, and it is difficult for the "oil to electricity" model to become the mainstream of the new energy vehicle market.

Can EM90 bring sales growth to Volvo? In fact, as a brother of the polar krypton 009, the Volvo EM90 is destined to be expensive, which means that consumers will not think about the MPV model to a large extent. At present, the price of polar krypton 009 is 49.90-588000 yuan, with sales of 15261 vehicles in the first October of 2023, with an average monthly sales of about 1500 vehicles. In the MPV market, in fact, sales of other MPV models are relatively mediocre except for the earlier high-end MPV except the momentum D9. As a result, Volvo EM90 is likely to find it hard to sell well.

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