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The ninth generation Camry will make its global debut at the 2023 Guangzhou Motor Show, and a giant trailer of the new Toyota Camry has been posted outside the pavilion, according to an official announcement. According to the plan, the ninth generation Camry will be launched in early 2024, with hybrid and plug-in models, and the fuel version is likely to be cancelled. As a medium-sized car, the ninth generation Camry continues to compete with Honda Accord, Nissan Teana, Volkswagen Passat and other models after its launch.

Prior to this, Guangzhou Auto Toyota has released a trailer map of the new generation Camry, showing the overall outline of the vehicle and the details of the rear part. According to the previous espionage photos, the new Camry model is equipped with a brand-new LED headlamp group, and the lower grille is designed with a large-size smoked straight waterfall style. compared with the current model, the new car has a stronger sports atmosphere, and the overall style is close to the new crown.

In the rear part, the new car will adopt the slip-back sports coupe design style, the rear part will use the through-type LED taillight group for the first time, the new taillight group will be equipped with black trim panels, and the CAMRY logo will appear on the black trim panel. In addition, the new car is equipped with AWD, HEV and other words, combined with previous news, the new car will launch hybrid version and plug-in version of the model, the fuel version may be cancelled, but domestic consumers still have a high demand for fuel cars, whether they will abandon the fuel version or need to be officially announced. In terms of size, it is expected that the size of domestic models will be improved in an all-round way and will be more competitive compared with Honda Accord and other models.

The Camry, a classic Toyota model, was born in 1982 and has been updated eight times. In 1982, Toyota launched the front-drive model, the Camry, to replace the sixth-generation Toyota Corona and marked the official independence of the Camry line. Since then, Camry basically maintained the rhythm of every five years, and launched the fifth-generation model in 2002.

On November 16, 2017, the fourth-generation Camry was listed in China with a price range of 17.98-279800 yuan. On February 25, 2021, the new Camry officially went on sale with an official guidance price of 17.98-269800 yuan. As a medium-term revamped model, the new Camry has both sports and fashion sense, with two appearance styles and three power systems, including 2.0L, 2.5L and 2.5L hybrid.

As a medium-sized car owned by Toyota, its sales in the Chinese market are relatively bright. In 2023, for example, the Camry became the top seller of medium-sized cars with sales of 183000 in October, followed by Volkswagen Passat and Volkswagen Maiteng, with sales of 147500 and 143100 respectively, compared with 136900 Honda Accord.

Prior to this, the new generation Accord officially went on sale on May 20 this year, launching a total of seven models with fuel version and plug-in version, with a price range of 17.98-258800 yuan. However, the Accord's market performance after the replacement is not impressive, with sales of 9008, 7110 and 6915 respectively from June to August, especially in August, when Accord fell to 12th in the midsize car market. not as good as Camry, Passat, Teana, Regal and other similar models. It was not until September that Accord began to return to the class of 10,000 vehicles.

In recent years, Mondeo, Red Flag H5 and other models have been upgraded, and in addition to Accord, Sonata will also display replacement models at the 2023 Guangzhou Auto Show, when the competition in the medium-sized car market will be more fierce. At the same time, more and more domestic car companies have also begun to launch medium-sized electric vehicles. Although fuel vehicles are still the main consumption force in the market, they have to be eaten back by new energy vehicles, which may also be the competitive pressure that Camry and other traditional old cars need to face.

Previously, Toyota plans to stop selling Camry models in Japan by the end of the year, which means that the 43-year-old Toyota Camry is about to withdraw from the Japanese market. It is understood that the Camry is suspended in the Japanese market mainly because sales of Camry models are relatively low in the Japanese market, while they still sell well in overseas markets, so the Camry will turn to other popular markets for consumers. including the US market and the Chinese market. At the same time, Toyota will continue to produce new Camry models for sale only in overseas markets.

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