AutoBeta(AutoBeta.net)12/14 Report--

Many car companies are dissatisfied with the winter test, and Kia also complains publicly, but unlike other companies who complain about the testing standards and deviating from the real use scene, Kia complains that Kia refuses to participate in the winter test by Kia EV6.

According to the online screenshot, Yang Honghai, COO of Kia China, said on WeChat moments, "the operation of Kia China is very interesting as the global 2022 and 20023 models selected by the European and American markets. Our Kia EV6 electric supercar signed up to participate in the winter test, but it was rejected." Yang Honghai said, "it may be because our Kia EV6 electric supercar has measured data in cold regions of Europe, the United States and Canada (none of the companies participating in the winter test have measured data in the international market)."

It is understood that the Kia EV6 is the first electric car built by Kia based on the E-GMP platform. It was officially listed at the 2023 Chengdu Auto Show and sold in the Chinese market as an import. The official guiding price is 28.28-419800 yuan. In terms of power, Kia EV6 offers two types of long-range 77.4kWh and 58kWh, with the maximum power of 170hp and torque of 350Nm in the standard rear-drive version and 235hp and 605Nm of torque in the quasi-endurance four-wheel drive version. The maximum power and torque of the EV6 long-range rear-drive model is 228km, 350Nm, 528km, 605Nm, 528km, 605Nm, 528km, 528km, 528km, 528km, 528km, 528km, 528km and 528km respectively.

In the view of netizens, the main reason why Chetti refused to participate in the winter test of Kia EV6 is that the sales of this model are poor. Retail data show that from September to November 2023, Asian EV6 sold 96 vehicles, 6 vehicles and 6 vehicles respectively in China, with single-digit sales for two consecutive months. Although sales as an imported model are understandably low, monthly single-digit sales are so dismal that netizens believe that low sales are the main reason why Chetti refused the Kia EV6 winter test. From the car emperor announced to participate in the test model, Model Y, Seal, ET5T, Xiaopeng G6, M5 EV and other models are not hot models in the market.

On December 8, Yueda Kia announced the latest global sales in November. According to the data, Yueda Kia sold 18224 vehicles worldwide in November, up 88.9% from a year earlier. Among them, domestic sales were 7004, an increase of 22.5% over the same period last year. In terms of specific models, the car with the highest sales in November is Freddy, which is the domestic model with the lowest price in Yueda Kia, which has been discontinued, followed by Lion Platinum, which is 1524. This model is a replacement of KX5, with an official guidance price of 179800 yuan. It competes with Toyota Rongfang, Honda CR-V, Nissan Qijun and other models to shoulder the backbone of Kia's compact SUV market in China. However, it is not difficult to see that the market performance of Lion Platinum is much lower than that of similar models. In addition, sales of other models are less than 1,000.

In the past year, Kia did not have a high sense of presence in the Chinese market. Due to domestic sales bottlenecks, it had to turn to the global market and sell models produced in the Chinese market overseas, so as to achieve high year-on-year growth. By the end of November, Yueda Kia had sold 148168 vehicles, up 23.2% from the same period last year, of which 75837 were exported, up 92.3% from the same period last year.

According to the plan, 2023 will be the first year for Yueda Kia to enter China's electric car market. From 2023, Yueda Kia will launch at least one pure electric vehicle in the Chinese market every year based on the electrified global modular platform E-GMP, and a total of six EV models will be launched by 2027.

At the 2023 Guangzhou Auto Show, Kia EV5 officially launched three new models with a price range of 14.98-174800 yuan. Kia EV5 is the first domestic pure electric vehicle in Kia China, positioning compact SUV, and it is also the third dedicated pure electric vehicle in Kia electric vehicle product series, based on Kia electric vehicle dedicated platform E-GMP. Yang Honghai showed confidence in the new car, which will open up China's new energy vehicle market for Kia, saying bluntly on Weibo that "Kia EV5 is a completely competitive product with a 150000 level and no competitors."

China's new energy market has completely subverted the situation in which joint venture brands played a leading role in the fuel car era in the past, and independent brands, dominated by BYD and the new car-building forces, have become the biggest stars in China's automobile market. Although not willing to lag behind the joint venture brand has also made a counterattack, but the effect is mediocre, even if it is a bloody price reduction, it is still difficult to capture the hearts of Chinese consumers. At present, Kia will go all out to promote the comprehensive landing of the new energy strategy and provide Chinese consumers with a higher quality mobile travel service experience by introducing more world-leading electrified technologies and products. but it remains to be seen whether it can take off again in the Chinese market.

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